Public Relations &Corporate

About the role

This is an execution-focused role within the PR and Influencer Marketing team. You will be directly involved in influencer sourcing, communication, campaign coordination and project follow-up, while working closely with the PR Manager and Marketing team. This role will work closely with the PR Manager, marketing team, KOLs/KOCs, creators, agencies and external partners to ensure influencer campaigns are executed smoothly and delivered on time.

Key responsibilities

• Source and identify suitable KOLs, KOCs and content creators based on campaign requirements
• Contact influencers for collaboration, quotation, availability and campaign details
• Maintain and continuously update the company's influencer database
• Coordinate influencer invitations, product seeding, store visits, event attendance and content posting schedules
• Follow up on influencer content, drafts, revisions and publishing timelines
• Ensure influencer deliverables are completed according to campaign briefs and agreed deadlines
• Communicate with influencers and external partners throughout the campaign execution process
• Collect and organize published links, screenshots, campaign data and relevant project materials
• Support the PR Manager in preparing influencer lists, quotations and campaign updates
• Handle day-to-day campaign coordination and resolve basic execution issues in a timely manner

About you

• Diploma or Bachelor's Degree in Marketing, Communications, Public Relations, Business or related fields
• Familiar with social media platforms such as TikTok, Instagram, Facebook and Xiaohongshu
• Strong communication and coordination skills
• Organized, responsible and able to manage multiple projects simultaneously
• Good follow-up skills and attention to detail
• Able to work independently as well as within a team
• Comfortable communicating with influencers, clients and external partners
• Good command of English and Mandarin. Bahasa Malaysia will be an added advantage
• Experience in influencer marketing, social media, PR or agency work will be an advantage
• Fresh graduates are welcome to apply