Public Relations Assistant

Key Responsibilities

1. Executive Support & Day-to-Day Operations

Manage and protect the founder’s daily schedule, meetings, recording sessions, and high-priority commitments.

Triage incoming emails, inquiries, and inbound direct messages—filtering noise, prioritizing critical leads, and drafting responses.

Coordinate logistics for filming dates, interviews, guest appearances, and travel when needed.

Keep projects, content deadlines, and action items organized across tools like Notion, Slack, or Google Workspace.

2. Podcast Booking & Media Outreach

Proactively research, pitch, and secure guest spots on top-tier podcasts, industry shows, and digital media panels.

Craft compelling, personalized pitch emails and one-sheets that stand out to hosts and producers.

Manage the entire booking lifecycle: coordinate recording links, send media kits, prep interview briefs for the founder, and handle post-episode promotion/assets.

Maintain a structured CRM/database of media contacts, show hosts, and prospective brand partners.

3. Social Media Management & Brand Growth

Manage day-to-day posting schedules and content uploads across Instagram, TikTok, and YouTube.

Ensure video titles, descriptions, hooks, captions, tags, and thumbnails are properly staged and optimized.

Monitor channel engagement, filter key networking opportunities from comments/DMs, and ensure the community is actively engaged.

Track monthly performance metrics and highlight key opportunities to grow reach.

Qualifications & Requirements

Executive Assistant Experience: 1–3+ years supporting a founder, creator, executive, or fast-paced team.

Pitching & Outreach Ability: Confident, articulate writer who knows how to craft outbound pitches that actually get responses and bookings.

Social Media Literacy: Solid hands-on understanding of Instagram, TikTok, and YouTube interfaces and publishing workflows.

Extreme Organization: Master of calendar coordination, task tracking, and follow-through; nothing falls through the cracks.

Discretion & Professionalism: High emotional intelligence, capable of representing the founder’s voice with industry peers and partners.

Tech-Proficient: Comfortable with Google Workspace, Notion/Airtable, Zoom, and modern social scheduling tools.

Bonus Points If You Have:

Previous experience supporting digital creators, media personalities, or direct-to-consumer founders.

Existing contacts or familiarity with podcast production and booking workflows.

Basic familiarity with short-form video staging, Canva, or basic asset management