Public Relations Associate

Qualifications

• Bachelor’s degree in Public Relations, Communications, Marketing, Mass Communication, Journalism, or a related field is preferred.

• Experience in public relations, media relations, entertainment, events, artist management, or marketing is an advantage.

• Strong written and verbal communication skills.

• Excellent interpersonal and networking skills.

• Strong organizational and coordination abilities.

• Ability to work under pressure and meet deadlines.

• Knowledge of media, entertainment, and social media platforms.

• Professional, proactive, creative, and detail-oriented.

• Willingness to work on weekends, holidays, or outside regular working hours when required by events or company activities.

Key Responsibilities

• Develop and implement PR and publicity strategies for the company, artists, events, and projects.

• Build and maintain professional relationships with media outlets, journalists, editors, influencers, and other industry contacts.

• Coordinate media appearances, interviews, press conferences, guestings, and other publicity opportunities.

• Prepare and distribute press releases, media advisories, publicity materials, and other PR communications.

• Coordinate with internal teams such as Marketing, Events, Artist Management, Creative, and Production to ensure consistent messaging.

• Monitor media coverage, online mentions, public feedback, and industry trends involving the company and its artists.

• Identify opportunities for positive media exposure, partnerships, interviews, features, and promotional activities.

• Assist in planning and executing publicity campaigns for artist releases, events, performances, and company projects.

• Manage and maintain media and industry contact databases.

• Coordinate with media partners and ensure timely delivery of required materials, schedules, and information.

• Assist in crisis communication and reputation management when necessary.

• Prepare PR reports, media monitoring reports, and campaign performance summaries.

• Ensure that all public communications are accurate, professional, timely, and aligned with company standards.

• Perform other PR, publicity, and communication-related duties as assigned by management.