Public Relations Associate

To support the hospital’s public relations, media communication, brand visibility, and stakeholder engagement initiatives while ensuring consistent and positive communication of the hospital’s services, achievements, doctors, and patient-centric initiatives.

Roles and Responsibilities

• Coordinate with internal departments, doctors, and management for PR and communication requirements.

• Develop and coordinate press releases, media notes, announcements, and other PR communication.

• Build and maintain professional relationships with journalists, media houses, healthcare publications, and relevant external stakeholders.

• Coordinate media interactions, interviews, press conferences, doctor features, and hospital events.

• Identify and share relevant hospital achievements, clinical milestones, medical innovations, community initiatives, and patient-centric activities for PR opportunities.

• Coordinate with doctors and subject-matter experts for media interviews, articles, quotes, and expert opinions.

• Support hospital events, health awareness programs, CME activities, community outreach programs, and campaigns from a PR perspective.

• Monitor media coverage and maintain records of published articles, mentions, interviews, and PR activities.

• Prepare periodic PR and media coverage reports with relevant metrics and insights.

• Ensure all external communication is factually accurate and aligned with hospital brand and communication guidelines.

• Coordinate approvals for external communication involving doctors, patients, hospital services, or clinical information.

• Maintain a database of media contacts, journalists, publications, and PR agencies.

• Track healthcare industry news, media trends, and relevant PR opportunities.

• Support crisis communication and reputation management activities as directed by the management.

• Ensure confidentiality and appropriate handling of patient, doctor, and hospital information.

• To carry out any other work assigned by the management.