PUBLIC RELATIONS COORDINATOR (14130)

Job Summary:

						---	---	---	---		▪	Maintain consistent use of Cullman Regional’s brand across print materials, signage, promotional items, video and digital channels. Review logo use, colors, messaging and design for alignment with approved brand standards.				▪	Create, proofread, schedule and publish accurate, engaging content on various platforms aligned with organizational priorities and approved messaging.				▪	Coordinate print projects from request through delivery, including specifications, vendor quotes, production schedules, proof approvals, quality checks, ordering and distribution. Track costs and meet approved budgets and deadlines.				▪	Maintain accurate, current website content; coordinate web development projects with internal partners and vendors; review website analytics and recommend improvements to content, navigation and engagement.				▪	Plan and coordinate assigned community outreach activities and events, including promotional materials, logistics, stakeholder communication and follow-up. Represent Cullman Regional professionally.				▪	Coordinate hospital podcast production and promotion, including topic planning, guest scheduling, recording logistics, editing coordination, publication and distribution.				▪	Monitor social media activity, online feedback and relevant media coverage. Provide timely updates to leadership and route concerns or sensitive inquiries through established communication and escalation processes.				▪	Contribute creative concepts, messaging and content to advertising campaigns and special projects. Collaborate with internal partners and agencies to complete assigned deliverables accurately and on time.				▪	Provide photography, videography and graphic design support as assigned. Maintain organized creative files and obtain required approvals and releases before using or publishing content.

Education:             
Bachelor’s degree in journalism, communications, marketing or a related field. Substantial, directly related experience demonstrating the required knowledge and skills may be considered in lieu of the degree.

Experience:            
Minimum of three years of experience in marketing, communications, public relations or a related field. Healthcare marketing or public relations experience preferred.

Additional Skills/Abilities:              
Strong writing, editing and proofreading skills, including working knowledge of AP style. Proficiency with Microsoft Office, social media publishing tools, website content management systems and digital analytics. Working knowledge of basic HTML and graphic design tools; Adobe Photoshop experience preferred. Ability to manage multiple projects, coordinate vendors, meet deadlines, exercise sound judgment and work independently while collaborating effectively with others.