Public Relations Executive

Job highlights

• 1-3 years experience in PR, corporate communications, media relations or B2B marketing with knowledge of B2G, IT, government or PSU sectors
• Develop and execute PR strategies, build media and industry relationships, prepare corporate communication materials, coordinate LinkedIn initiatives, and support business development through networking

PR EXECUTIVE PS ASSOCIATES

Location: Bhopal,Madhya Pradesh
Experience: 1-3 Years
Employment Type: Full-Time

About PS Associates

PS Associates is an IT infrastructure and manpower solutions company serving government departments, PSUs, enterprises, educational institutions, hospitals, banks, and other institutional clients. Our services include IT hardware, networking, manpower solutions, tender support, and GeM-based procurement.

Role Overview

We are looking for a proactive PR Executive to strengthen the public image, visibility, and business relationships of PS Associates. The candidate will work closely with the management and sales team to build media relations, corporate visibility, strategic partnerships, and communication campaigns that generate business opportunities.

Key Responsibilities

• Develop and execute PR and corporate communication strategies for PS Associates.
• Build and maintain relationships with media houses, journalists, industry associations, government ecosystem stakeholders, and business communities.
• Identify opportunities for press coverage, interviews, articles, events, awards, conferences, and industry participation.
• Prepare press releases, company announcements, profiles, newsletters, articles, and corporate communication material.
• Coordinate LinkedIn and other corporate communication initiatives to improve brand visibility.
• Support management in building the company's thought leadership and market positioning.
• Track relevant industry, competitor, government, and business developments and identify PR opportunities.
• Coordinate with sales and business development teams to convert visibility and relationships into potential business leads.
• Maintain a database of media contacts, industry stakeholders, partners, and key decision-makers.
• Support participation in exhibitions, conferences, networking events, government/industry forums, and business meets.
• Monitor PR coverage and prepare periodic reports on reach, engagement, opportunities, and outcomes.

Ideal Candidate

• 1-3 years of experience in PR, corporate communications, media relations, business development, or B2B marketing.
• Strong written and verbal communication skills.
• Ability to communicate professionally with senior executives and external stakeholders.
• Strong networking and relationship-building ability.
• Good understanding of LinkedIn and professional communication.
• Comfortable working in a fast-paced, target-oriented environment.
• Strong research, follow-up, and coordination skills.
• Prior experience with B2G, IT, government, PSU, infrastructure, or institutional sectors will be an advantage.

Key Performance Indicators (KPIs)

• Qualified business opportunities generated through PR/networking.
• Number and quality of media/industry relationships established.
• Relevant media mentions and corporate coverage.
• Strategic events, conferences, and industry opportunities secured.
• Growth in corporate visibility and LinkedIn presence.
• Partnerships and introductions generated for the sales team.
• PR campaigns executed successfully and on schedule.

What We Are Looking For

Not just someone who can write press releases.

We need someone who can open doors, build relationships, create visibility, and convert PS Associates' presence in the market into tangible business opportunities.

Apply

Interested candidates can share their CV along with a brief summary of their PR, media, networking, or B2Gcommunication experience.