Public Relations Executive

Role Description

• Develop and produce communication and advertising content for corporate and brand communications across press, social media, and internal communication channels.
• Collaborate with relevant departments, including Sales and Marketing, and external service providers to organize events such as press conferences, product launches, customer conferences, inauguration ceremonies, and factory tours.
• Monitor, compile, and promptly update news and media coverage related to the company, its brands, and the industry across mass media channels.
• Prepare communication performance and monitoring reports, post-campaign and post-event reports, media risk and incident reports, as well as reports on contract implementation progress and expenses.
• Perform other duties as assigned by the direct manager.

Qualifications

• Bachelor’s degree in Journalism, Communications, Public Relations, Marketing, Business, Social Sciences, or a related field.
• At least 2 years of relevant work experience.
• Excellent writing, editing, and content development skills; strong communication and relationship-building abilities; and the ability to multitask and manage deadlines effectively.
• Good command of spoken English to meet job requirements.
• Strong sense of responsibility, attention to detail, and commitment to deadlines. Experience in media crisis management and proficiency in AI tools to support content creation and creative communication initiatives are considered an advantage.