Public Relations Executive

About us | Mō tātou

Tourism New Zealand is a leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We do this through promoting New Zealand and attracting people to visit our beautiful country, the ultimate destination in a way that benefits the beautiful place we call home.

What will you be doing | Ngā whainga

This is an exciting opportunity to build your international PR experience while helping shape how Aotearoa New Zealand is seen around the world and bringing our stories to life for global audiences.

Working alongside our Public Relations Manager and global PR teams, you will support the planning and delivery of world-class earned media activity, international campaigns, content production and media hosting. You will help develop timely, relevant and distinctive stories that build desire for New Zealand and strengthen our reputation as a world-class destination.

In this varied role, you will:

• Support the delivery of global PR campaigns, projects and earned media activity.
• Identify strong story angles, emerging trends and opportunities for coverage.
• Develop engaging pitches, media materials and content for international audiences.
• Coordinate media and creator visits, production activity and on-the-ground hosting across New Zealand.
• Build strong relationships with offshore teams, media, agencies, suppliers and tourism industry partners.
• Take ownership of assigned PR projects and workstreams, coordinating timelines, budgets, delivery and reporting.
• Support PR shoots and content production, from briefing through to delivery.
• Use insights, measurement and approved AI tools to improve storytelling, discoverability and ways of working.
• Help ensure New Zealand stories are accurate, authentic and culturally appropriate across traditional and emerging channels.
• Domestic travel will form part of this role.

What you will need | Ngā pūkenga mō tēnei tūranga

• A minimum of three years’ experience in public relations or communications, with agency experience highly desirable.
• A relevant qualification in public relations, marketing or communications, or equivalent practical experience.
• Experience coordinating PR campaigns, projects, events, partnerships or content production
• Strong writing skills and the ability to create engaging pitches and materials for media, creators and other audiences.
• A good understanding of editorial requirements and the evolving media landscape, including digital publishing, broadcast, social platforms, creators and AI-enabled discovery channels.
• Experience supporting creative and content production, including coordinating with production partners and agencies from briefing through to delivery.
• Experience building effective relationships with media and external stakeholders.
• Strong planning, project coordination and problem-solving skills.
• Confidence using insights and reporting to assess results and improve future activity.
• The ability to spot a good story, combined with excellent attention to detail and the ability to manage multiple priorities.
• Confidence using approved AI tools responsibly for research, ideas, drafting and productivity.
• Passion and good general knowledge of New Zealand as a destination
• Must have a full New Zealand driver licence, the right to live and work in New Zealand, and the ability to travel domestically when required.

Sound like you | Māu rānei

If you can combine creative thinking with the practical delivery of world-class PR activity, this could be your next opportunity.

You will work with talented people across New Zealand and our international markets, contribute to creative global activity and build your experience across media, destination storytelling and content production.

At Tourism New Zealand, our work has real purpose - helping to enrich our country, our communities, and the experience of every manuhiri (visitor).

How to Apply | Me pēhea te tuku tono

Please send us your CV and cover letter outlining why you’re interested in this opportunity. For tracking and evaluation purposes, all applications must be submitted online through the Tourism New Zealand careers website.

Applications close: Tuesday 3rd November