Public Relations Manager

The Fashion PR Manager will be responsible for developing and executing impactful public relations plans to enhance SM Fashion’s visibility, reputation, and desirability within the competitive local fashion landscape. This role requires a strong understanding of the fashion industry, media relations, and creative storytelling. The ideal candidate is a proactive, results-oriented individual with excellent communication and interpersonal skills.

The job includes:

• Develop and execute comprehensive PR strategies: Aligned with brand objectives, develop and implement PR campaigns across various channels, including traditional and digital media, influencer marketing, and celebrity relations.

• Media Relations: Build and maintain strong relationships with key media contacts (journalists, editors, stylists, vloggers) in fashion publications, online platforms, and broadcast media. Secure media coverage in relevant outlets through press releases, media pitches, and exclusive interviews.

• Influencer Marketing: Identify and cultivate relationships with influential figures (fashion KOLs, social media personalities, stylists) to amplify brand messaging and reach target audiences.

• Event Planning and Management: Plan and execute high-profile events such as fashion shows, press presentations, and trunk shows to showcase the brand and build brand awareness.

• Brand Monitoring: Track media coverage, analyze campaign performance, and generate reports to measure the effectiveness of PR efforts.

The job seeks:

Education: Bachelor's degree in Public Relations, Journalism, Communications, Marketing, or a related field.

Experience: Minimum 5-7 years of professional experience in public relations, preferably within the fashion, retail and media industries.

Media Relations Expertise: Proven ability to develop and maintain strong relationships with media partners, secure positive press coverage and media engagements, and effectively manage communications during both routine and high-profile situations.

Strong Writing and Communication Skills: Excellent written and verbal communication skills, with the ability to craft compelling press releases, media pitches, and presentations.