Public Relations Manager

The Public Relations Manager will be responsible for strengthening the school's public image, brand visibility and reputation through effective media relations, public communication, events, community engagement and promotional activities.

The role involves representing the school professionally to media, parents, education stakeholders, government/local authorities, community members and other external stakeholders.

Key Responsibilities1. Public Relations & School Branding

• Develop and execute PR strategies to enhance the school's reputation and public visibility.
• Promote the school's achievements, academic excellence, student accomplishments and major initiatives.
• Create a positive public image of the school and its leadership.
• Coordinate with the Marketing & Branding team for consistent communication.
• Identify opportunities to increase the school's presence in the local community.

2. Media Relations

• Build and maintain strong relationships with newspapers, television channels, digital media, education portals and journalists.
• Coordinate press releases, media coverage and interviews.
• Invite and coordinate media representatives for important school events.
• Prepare and distribute press releases regarding major school achievements and events.
• Ensure accurate and timely communication of information to the media.
• Monitor media coverage related to the school and management.

3. School Events & Publicity

• Plan and coordinate PR activities for:
• Annual Day
• Sports Day
• Graduation Day
• School exhibitions
• Academic achievements
• Awards and competitions
• NEET/JEE achievements
• Board examination results
• Student achievements
• Teacher achievements
• School launches and inaugurations
• Parent orientation programs
• Educational seminars and workshops
• Coordinate with internal teams to ensure maximum publicity and visibility for major events.

4. Content & Communication

• Develop PR content for newspapers, magazines, websites and digital platforms.
• Prepare press notes, announcements, speeches, event briefs and media communication.
• Coordinate with the content/social media team for school-related publicity.
• Ensure all public communication follows the school's brand guidelines.
• Collect verified achievements, photographs, testimonials and success stories from different branches.

5. Community Relations

• Develop relationships with local communities, educational institutions, NGOs, professional organizations and other relevant stakeholders.
• Identify opportunities for community outreach and social initiatives.
• Support CSR and educational outreach activities conducted by the school/trust.
• Represent the school professionally at external programs and public forums.

6. Government & External Stakeholder Coordination

• Coordinate with relevant local authorities and external organizations whenever required.
• Maintain professional relationships with education-related stakeholders.
• Support the management in official public communication and external meetings.
• Ensure required information is communicated accurately and professionally.

7. Crisis & Reputation Management

• Monitor potential issues that may affect the school's reputation.
• Coordinate with management regarding sensitive public communication.
• Support the development of appropriate responses during reputational or communication-related issues.
• Ensure that no unauthorized or inaccurate information is shared publicly.
• Maintain confidentiality of sensitive school and management information.

8. Social Media & Digital PR

• Coordinate with the digital marketing/social media team to promote school achievements and activities.
• Ensure timely publication of important school news and achievements.
• Track online mentions and public perception of the school.
• Identify positive stories that can improve brand visibility.
• Coordinate with the design/content team for PR creatives and campaigns.

9. Publicity & Admission Support

• Support admissions and marketing campaigns through PR activities.
• Develop publicity plans for new academic-year admissions.
• Promote school USPs, academic achievements, infrastructure, extracurricular activities and student success stories.
• Coordinate with the admissions team to generate public awareness and enquiries.

10. Reporting & PR Analytics

• Maintain a database of media contacts and external stakeholders.
• Prepare monthly PR activity reports.
• Track media coverage and publicity generated for the school.
• Monitor PR campaigns and their outcomes.
• Submit regular reports to management regarding:
• Media coverage
• Press releases
• Events covered
• Publicity activities
• Community engagement
• Brand visibility
• Competitor activities

Key Performance Indicators (KPIs)

• Number and quality of media coverages
• Positive media visibility
• Growth in school brand awareness
• Successful execution of PR campaigns
• Media relationship development
• Event publicity and coverage
• Community engagement
• Digital PR reach and engagement
• Admission campaign support
• Timely completion of PR activities
• Effective reputation management

Educational Qualification

• Bachelor's degree in Public Relations, Mass Communication, Journalism, Marketing, Business Administration or any relevant discipline.
• Master's degree/MBA in Marketing, Public Relations or Mass Communication will be an added advantage.

Experience

• 5–8 years of relevant experience in Public Relations, Media Relations, Corporate Communications, Marketing or Education-sector PR.
• Experience in a reputed school, educational institution, corporate organization, media agency or PR agency will be preferred.
• Experience in handling media, press releases and large-scale events is highly desirable.

Required Skills

• Excellent English communication skills – verbal and written.
• Strong Tamil communication skills for local media and community coordination.
• Excellent networking and interpersonal skills.
• Strong media relations skills.
• Public speaking and presentation skills.
• Event management and coordination skills.
• Strong writing and content-development skills.
• Negotiation and relationship-management skills.
• Crisis communication skills.
• Good knowledge of social media and digital communication.
• Strong MS Office/Google Workspace skills.
• Ability to work under pressure and meet deadlines.

Personal Attributes

• Confident and presentable personality.
• Excellent communication and networking ability.
• Highly professional and diplomatic.
• Proactive and creative approach.
• Strong relationship-building skills.
• Good judgement and discretion.
• Ability to represent the school and management professionally.
• Willingness to travel for events and external meetings when required.

Preferred Candidate Profile

Candidates from schools, educational institutions, PR agencies, media houses, corporate communications, advertising agencies or reputed organizations with strong media and public relations exposure will be preferred.

Immediate Joiners Preferred.

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person