Public Relations Manager

Job Responsibilities

1. **Global Communications Strategy:** Develop and execute the company's global communications strategy, covering public relations, media engagement, brand communications, and thought leadership to strengthen brand reputation and visibility across key international markets.

2. **Media Relations:** Manage end-to-end media relations, including media outreach, story pitching, press release writing and distribution, interview coordination, media inquiries, and media event execution.

3. **Social Media Management:** Manage the company's official social media channels, including LinkedIn, X, Instagram, and other relevant platforms. Oversee content planning, editorial calendars, copywriting, publishing, community engagement, and performance analysis to drive audience growth and ensure consistent brand messaging.

4. **Content and Brand Communications:** Lead content planning across PR and social media channels, covering corporate announcements, product updates, thought leadership, executive communications, employer branding, and crisis communications. Ensure all content aligns with the company's positioning and business priorities.

5. **Media Monitoring and Crisis Management:** Monitor media coverage, industry conversations, and public sentiment to identify potential reputational risks and develop appropriate response plans and crisis communication strategies.

6. **B2B Partnership Development:** Identify and develop partnership opportunities with technology platforms, ecosystem partners, service providers, and other business counterparts to support the company's strategic priorities and long-term growth.

7. **Partnership and Procurement Management:** Manage the evaluation, negotiation, onboarding, and ongoing coordination of external partnerships and related procurement initiatives, ensuring strategic alignment, commercial viability, operational feasibility, and compliance with internal policies.

8. **Cross-functional Collaboration:** Coordinate cross-functional and cross-regional initiatives in collaboration with product, growth, legal, finance, and regional teams to align objectives, integrate resources, and ensure effective execution.

9. **Industry Research and Competitive Analysis:** Track industry trends, emerging narratives, competitor communications, and developments in the global media landscape. Translate insights into actionable recommendations for communications strategy, content planning, partnership development, and external positioning.

10. **Process and Workflow Development:** Establish and continuously improve workflows, documentation, and reporting mechanisms, including media databases, communications guidelines, partnership records, and project updates.

Job Requirements

1. Bachelor's degree or above, preferably in Public Relations, Communications, Marketing, Business, or a related field.

2. At least 3 years of relevant experience in public relations, corporate communications, external partnerships, business development, strategic procurement, or a related field. Experience in the technology, AI, or internet sector is preferred.

3. Excellent written and verbal communication skills in both English and Chinese, with the ability to independently draft professional content, conduct business negotiations, participate in meetings, and represent the company in external settings.

4. Strong communication and coordination skills, with the ability to work effectively with internal and external stakeholders at all levels.

5. Strong project management skills and a sense of ownership, with the ability to manage multiple priorities, coordinate cross-functional stakeholders, follow up on deliverables, and resolve issues in a fast-paced environment.

6. Sound commercial judgment and business acumen, with the ability to evaluate external opportunities based on strategic value, commercial rationale, operational feasibility, and potential business outcomes.

7. Strong attention to detail and commitment to accuracy, particularly when handling public-facing communications, contracts, commercial information, and time-sensitive projects.

8. Strong cross-cultural awareness and adaptability, with the ability to collaborate effectively with stakeholders across different markets, functions, and seniority levels.

9. Self-motivated, resourceful, and results-oriented, with the ability to work independently while maintaining clear and timely communication with the wider team.