Public Relations Officer

The Role:

• Lead Strategic Communications & Public Relations: Enhance the school’s visibility and reputation locally and globally through strategic digital and traditional communications
• Strengthen Family & Alumni Engagement: Connect alumni and parents to the school through effective communication, events, and partnership initiatives.
• Ensure Internal & External Alignment: Serve as the bridge between the education team, marketing, and parent groups to ensure consistent messaging and collaboration.

Key Responsibilities:

Public Relations & Communications

• Act as SVP’s spokesperson and ambassador, maintaining a consistent and positive image in all public communications.

• Develop, edit, and release news and achievements about the school (students, staff, programmes) to external media through press releases, social media, newsletters, and SVP’s website.

• Collaborate with the Marketing & Communications team to help strategize and implement communications and media efforts in support of SVP.

  • Oversee all social media channels to ensure engaging, branded, and on-message content with Content Development Specialist.
  • Plan and deliver multimedia content (posts, videos, blogs, newsletters) based on the school’s communication calendar.
  • Monitor, analyze, and report on social media and website analytics to guide improvements in content strategy and engagement.
  • Managing and curating the school’s visual library to ensure it builds a cohesive and meaningful visual history of the school, supporting storytelling across platforms and preserving institutional memory.

• Develop communication plans and key messages in support of SVP programs and initiatives

• Build relationships with local, national, and international media, ensuring coverage of key school events and milestones.

Content Creation & Internal Communications

• Draft, edit, and proofread content for newsletters, annual reports, magazines, and all publications—digital or print.
• Share stories and updates on school activities through timely internal communications.
• Manage the process for collecting and curating photos, videos, and testimonials from students, staff, parents, and alumni.

Alumni & Family Engagement

• Coordinate alumni relations initiatives: Maintain the alumni database and develop engagement opportunities (reunions, speaker series, networking, newsletters)
• Facilitate active communication between alumni and current students, organizing mentorship or career day participation.
• Support school events (open houses, fairs, graduation), especially in extending invitations, managing publicity, and post-event communications.
• Build and sustain collaborative partnerships with community organizations, partners, and parents.
• Support the Admission Supervisor with administrative tasks related to the PSG

Strategy & Measurement

• Work with school leadership to define and deliver communication strategies that support enrollment, retention, and school reputation goals.
• Track and report on communication KPIs (media mentions, engagement rates, event participation, website visits, newsletter open rates).

Key Qualifications & Competencies

• Bachelor’s degree (or higher) in communications, public relations, journalism, marketing, or a related field.
• Minimum 3 years of relevant experience in public relations, school communications, or media. (except SVP Alumni applicants)
• Excellent oral and written communication skills in English and Bahasa Indonesia.
• Strong digital skills: social media management tools, analytics, website CMS, email marketing platforms.
• Experience working with media and responding to inquiries.
• Ability to independently manage multiple projects.
• Creative thinking, positive attitude, and problem-solving abilities.
• Experience in alumni relations or community engagement is an asset.
• Familiarity with international/IB schools preferred.