Public Relations Officer

Role & responsibilities

If you mean Marketing Department Roles & Responsibilities in a hospital, here is a practical structure you can use for HR/JD purposes:

Marketing Role Hospital

1. Marketing Planning

• Prepare monthly and quarterly hospital marketing plans.
• Identify target patients, referring doctors, corporates, TPAs, and other referral sources.
• Plan campaigns for hospital services, health packages, and new facilities.

2. Digital Marketing

• Manage hospital social media platforms.
• Coordinate posts, reels, videos, health awareness campaigns, and patient testimonials.
• Coordinate website updates and online hospital promotions.
• Monitor online reviews and patient feedback.

3. Doctor & Referral Marketing

• Develop relationships with doctors, clinics, nursing homes, and referral partners.
• Conduct regular doctor/clinic visits.
• Promote hospital specialties, consultants, diagnostic services, and facilities.
• Maintain a database of referral doctors and referral sources.

4. Corporate & Institutional Tie-ups

• Approach companies, schools, colleges, NGOs, and institutions for health check-ups and medical camps.
• Coordinate corporate health packages and annual health-check programs.
• Maintain relationships with corporate clients.

5. Health Camps & Events

• Plan and coordinate health camps, awareness programs, CME programs, and hospital events.
• Coordinate with doctors, nursing, operations, and other departments.
• Ensure proper promotion before and after every event.

6. Branding & Promotion

• Maintain consistent hospital branding across brochures, banners, standees, advertisements, and digital platforms.
• Coordinate with designers, printers, advertising agencies, and media partners.
• Ensure all promotional material is approved by management before release.

7. Patient Acquisition

• Generate new patient leads through online and offline marketing activities.
• Track enquiries and coordinate with the front office/call centre for follow-up.
• Analyse which marketing activities are generating patients.

8. Market Research

• Monitor competitor hospitals, their services, packages, pricing, and promotional activities.
• Identify new marketing opportunities.
• Collect feedback from patients and referral doctors.

9. Reporting & MIS

• Prepare weekly/monthly marketing reports.
• Track leads, conversions, referral sources, campaigns, camps, and marketing expenses.
• Submit performance reports to management.