Public Relations Specialist

Key Responsibilities:

Content Creation & Distribution

• Draft, edit, and publish impactful Press Releases, articles, and communication materials related to new vehicle launches, company activities, corporate announcements, and brand campaigns.

Media Relations Management

• Establish and maintain strong relationships with journalists, editors, bloggers, influencers, and media professionals both within and outside the automotive industry to secure positive media coverage and strengthen brand awareness.

PR Event Planning & Execution

• Plan and execute Public Relations activities including Press Conferences, Vehicle Product Launches, Test Drive Events, media briefings, and participation in Motor Shows and brand events.

Crisis Communication

• Assist in developing and executing crisis communication plans to effectively manage media communication and protect the company’s reputation.
• Integrated Marketing Communication (IMC):
• Collaborate closely with Marketing and related teams to develop integrated communication plans aligned with overall business objectives, brand direction, and sales goals.

Performance Analysis & Reporting

• Track, analyze, and report on the effectiveness of PR activities and media campaigns through Media Monitoring, Sentiment Analysis, and campaign performance reporting.
• Market Intelligence:
• Monitor automotive and EV industry trends, competitor activities, and consumer perceptions to support and enhance communication strategies.