Public Relationship Officer (PRO)

Job Description – Public Relations Officer (PRO)

Position: Public Relations Officer (PRO)
Industry: Education – Group of Institutions
Location: Pondicherry
Experience: Minimum 1 year and above
Joining: Immediate Joiner

Job Summary

We are looking for a dynamic and result-oriented Public Relations Officer (PRO) to strengthen the brand presence of our group of educational institutions, drive promotional activities, generate admission leads, and build strong relationships with students, parents, schools, coaching centres, and the local community.

Key Responsibilities

• Promote the group of institutions and enhance brand awareness across the region.
• Plan and execute field marketing, promotional campaigns, and outreach activities.
• Conduct regular field visits to schools, coaching centres, colleges, and other potential lead sources.
• Interact with students, parents, educators, and community representatives to promote courses and institutions.
• Generate quality leads and contribute directly towards increasing student admissions.
• Build and maintain strong relationships with schools, educational consultants, coaching centres, and other institutions.
• Coordinate and participate in education fairs, seminars, career guidance programmes, exhibitions, and promotional events.
• Identify new opportunities for student outreach and institutional partnerships.
• Follow up with prospective students and parents and support the admissions team in converting leads.
• Collect market feedback and provide insights on competitors, student preferences, and local market trends.
• Collaborate with the marketing and admissions teams to achieve monthly admission targets.
• Represent the institution professionally during external meetings and promotional activities.

Requirements

• Minimum 1 year of experience in PRO, field marketing, sales, admissions, education marketing, or a related role.
• Excellent communication, interpersonal, and presentation skills.
• Strong networking and relationship-building abilities.
• Confident, energetic, and target-oriented personality.
• Willingness to travel within and around Pondicherry for field activities.
• Ability to independently handle promotional and outreach activities.
• Knowledge of the local education market will be an added advantage.
• Graduation in any discipline is preferred.
• Both male and female candidates can apply.

Key Performance Areas

• Brand visibility and outreach
• Lead generation
• Student enquiry generation
• Admission conversions
• School/community partnerships
• Field marketing effectiveness
• Achievement of monthly targets

What We’re Looking For

A proactive and well-connected professional who can represent our educational institutions confidently, create strong market visibility, generate admission opportunities, and contribute to the overall growth of the institution.

Pay: ₹16,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund

Work Location: In person