Publishing Manager

About the job

Joygame, founded in 2009 and titled Turkey's first gaming company, supports talented gaming studios both in terms of financing and knowledge. It develops and publishes many games that have achieved great success in international markets. Reaching millions of players with different products in pc, mobile and NFT game categories, Joygame aims to provide entertainment experiences to players across all continents with local content.

We are looking for a " Publishing Manager ”

for our growing organization in İstanbul - Küçükyalı and needed qualifications are below.

Responsibilities:

• Define and execute comprehensive publishing, launch, and market entry strategies for new and existing game titles

• Lead market research, competitor benchmarking, and industry trend analysis to identify high-potential publishing opportunities and positioning

• Oversee performance marketing, user acquisition (UA) strategies, and channel expansion in collaboration with growth and creative teams

• Drive data-driven performance tracking, defining KPI benchmarks (CPI, LTV, Retention, ARPU, ROAS) and optimizing marketing operations

• Develop monetization strategies, business plans, financial forecasting, and long-term P&L growth roadmaps

• Manage end-to-end launch operations across Soft Launch and Grand Launch phases

• Act as the primary liaison and strategic publisher partner to external developer studios, aligning goals, managing milestones, and coordinating internal teams (Growth, Data, Creative, QA, Social Media)

• Note: This role is strictly focused on publishing operations, market strategy, and business growth, and does not encompass hands-on game design, product development, or core gameplay features.

Required Qualifications:

• Minimum of 3+ years of experience as a Publishing Manager or in a strategic publishing / product marketing role within the gaming industry

• Strong expertise in digital marketing, performance-driven user acquisition, growth strategy, and channel management

• Proven track record in data analysis, performance tracking, and making strategic decisions based on key metrics (CPI, LTV, ROAS, Retention)

• Demonstrated business acumen with experience in business planning, monetization strategy, and financial modeling

• Excellent communication, storytelling, stakeholder management, and studio relations skills

• Deep understanding of the global mobile gaming landscape (hyper-casual, hybrid-casual, casual, and mid-core)

Preferred Qualifications:

• Experience managing end-to-end game launch cycles (Soft Launch & Grand Launch)

• Proficiency in data analytics and BI tools (SensorTower, Amplitude, Tableau, Google Sheets)

• Interest in and ability to apply growth hacking techniques

• Experience in global marketing, localization, and international publishing campaigns

Casual/Mid-core mobile gamer