QUICK START

Quick Start – Oatmeal Porridge Range - packaging design

Quick Start – Packaging Design for the Comeback of Oatmeal Porridge Thanks to the launch of Quick Start, oatmeal porridge has made a strong comeback in Dutch supermarkets. Stepfive was given the opportunity to develop the packaging design for this new market entrant—delivering a solution that is both practical and stylish. Innovative and Practical Packaging Design The Quick Start packaging was designed with ease of use in mind: The 28-gram tub is perfect for a quick meal and easy to take on the go. Its practical shape allows the porridge to be eaten straight from the packaging, making it ideal for busy, on-the-move moments. Fresh and Natural Look The design features a fresh, natural aesthetic that perfectly matches the product’s positioning. Quick Start’s tagline, “Tasty and full of energy!”, is visually translated through the use of light colors and a dynamic layout—giving the product a look that’s both attractive and energetic. Brand Activation and Market Impact With this packaging design, Stepfive played a key role in the brand activation of Quick Start and in repositioning oatmeal porridge as a quick and healthy meal option. The result is a pack that not only emphasizes functionality but also reinforces the brand identity of Quick Start.

Quick Start – Oatmeal Porridge Range- brand activation

Quick Start Oatmeal Porridge – Campaign and Advertising Materials by Stepfive For the launch of Quick Start oatmeal porridge in the Dutch market, Stepfive developed a comprehensive set of advertising materials to support the introduction. The goal was to extend the fresh, energetic look of the packaging design across all communication touchpoints—ensuring the campaign remained fully aligned with the Quick Start brand identity. Integrated Campaign The entire campaign—from print advertisements to digital assets—was designed to communicate the benefits of Quick Start in a visually appealing and consistent way. Key campaign elements included: Packaging Alignment: The look & feel of the packaging design was consistently carried through in all advertisements, ensuring strong brand recognition. Fresh and Energetic Visuals: The design emphasized the product’s natural and energetic message, appealing to the active, health-conscious consumer. Effective Brand Communication By integrating the advertising materials with the packaging line, Stepfive strengthened the brand activation of Quick Startand established a clear, consistent message in the Dutch market. The campaign’s visual elements aligned seamlessly with the product’s functionality—enhancing the appeal of Quick Start.

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