Rednote Operation Specialist 小紅書運營（教育行業）

崗位職責：

1.負責小紅書帳號矩陣的內容規劃與執行，包括選題策劃、文案撰寫、圖文及短視頻內容的生產與發佈

2.獨立完成內容排期管理，保證帳號穩定更新節奏

3.跟進香港本地升學熱點與教育資訊，結合帳號定位產出有傳播力的內容

4.維護評論區及群組互動，提升帳號活躍度與用戶黏性

5.跟蹤內容數據（曝光、點擊率、互動等），定期復盤並給出優化建議

崗位要求：

1. 1年以上內容運營經驗，有小紅書帳號獨立操盤經歷者優先；其他平台（抖音、Instagram、YouTube等）有可查驗爆款內容案例者，可放寬小紅書經驗要求

2.具備扎實的文案功底，擅長標題、正文及話題標籤的撰寫，語感自然接地氣

3.熟悉小紅書投流邏輯，有配合聚光投放製作素材的經驗者優先

4.具備基礎視頻剪輯能力（剪映／PR均可），能完成口播類、圖文類視頻後期

5.對香港教育、K12升學內容有了解或濃厚興趣，能快速融入香港家長語境

6.有較強的數據分析意識，能根據數據結果獨立給出內容調整方向（包括但不限於封面、內容結構）

7.執行力強，能在多帳號的工作模式下保持內容質量

加分項：

1.有教育行業內容運營經驗

2.有小紅書投流或達人合作經驗

3.粵語聽說能力（有香港本地生活背景更佳）

Responsibilities

1. Plan and execute content for a matrix of Xiaohongshu accounts, including topic planning, copywriting, and the production and publishing of image-text and short-video content.
2. Independently manage content calendars and maintain a consistent posting schedule.
3. Stay on top of local Hong Kong education and school-admissions trends, and create shareable content aligned with each account’s positioning.
4. Manage comments and group interactions to boost account activity and user loyalty.
5. Track content performance (impressions, CTR, engagement, etc.), conduct regular reviews, and provide optimization recommendations.

Requirements

1. 1+ years of content operations experience. Hands-on independent Xiaohongshu account management is preferred. Candidates with verifiable viral content on other platforms (Douyin, Instagram, YouTube, etc.) may have the Xiaohongshu experience requirement waived.
2. Strong copywriting skills, with expertise in headlines, body copy, and hashtags, and a natural, relatable tone.
3. Familiarity with Xiaohongshu’s paid promotion logic. Experience creating assets for Juguang campaigns is preferred.
4. Basic video editing skills (CapCut or Premiere Pro). Able to handle post-production for talking-head and image-text videos.
5. Knowledge of or strong interest in Hong Kong education and K12 admissions. Able to quickly adapt to the Hong Kong parent context.
6. Strong data analysis mindset. Able to independently recommend content adjustments based on performance data, including but not limited to covers and content structure.
7. Strong execution skills. Able to maintain content quality while managing multiple accounts.

Nice-to-Haves

1. Experience in content operations in the education industry.
2. Experience with Xiaohongshu paid promotion or KOL/influencer collaborations.
3. Cantonese listening and speaking skills. Hong Kong local background is a plus.