Rednote Specialist 小紅書專員

Responsibilities

• Lead the Rednote strategy and account roadmap across the Group brand portfolio, aligning content direction with business objectives to grow brand presence and cultivate a loyal community.

• Own the annual content calendar for multiple brands, directing note creation, short videos and livestream programmes to deliver a consistent brand experience that keeps the audience engaged.

• Develop compelling content concepts, guide copywriting, visuals and publishing standards for each brand, keeping brand voices distinct and lifting engagement together with follower growth.

• Build strong partnerships with KOLs, KOCs and platform vendors, executing seeding campaigns that extend brand reach as well as drive qualified traffic to retail stores and online channels.

• Manage the Rednote community through timely responses to comments, active monitoring of conversations and careful protection of brand reputation, giving followers a trusted experience that strengthens loyalty.

• Analyse account and campaign performance using platform analytics together with market insights, converting data into clear recommendations that improve content effectiveness and marketing return.

• Monitor platform trends, algorithm updates and policy changes, adjusting strategies quickly to maintain content visibility and keep all brand activity compliant.

• Collaborate with marketing, retail operations and external agencies on integrated campaigns for seasonal launches, ensuring Rednote efforts support wider business priorities and deliver shared outcomes.

Requirements:

• Holds a university degree in Marketing, Communications, Business Administration or a related discipline.

• Brings at least 3 years of experience in social media, content marketing or digital marketing, ideally gained within Retail, Beauty, Medical or related businesses, with proven success operating Rednote accounts or similar social platforms.

• Understands the Rednote ecosystem, content rules and analytics tools, equipped with solid copywriting, content planning and visual direction skills, plus proficiency in common content editing applications.

• Shows a proactive, curious and resilient character with a strong sense of ownership, embraces change readily and delivers quality work within tight timelines.

• Commands fluent English and Chinese, both written and spoken, with excellent written Chinese copywriting skills for Rednote content; Putonghua proficiency is an advantage.

職責:

• 負責集團多品牌的小紅書整體策略與帳號規劃，按業務目標制定內容方向，提升品牌聲量並建立忠實社群。

• 統籌多品牌的年度內容日曆，主導筆記創作、短視頻與直播節目，帶來一致的品牌體驗並保持受眾投入。

• 構思吸引的內容主題，指導文案、視覺與發布標準，保持各品牌獨特聲音，帶動互動率與粉絲增長。

• 建立並維護與KOL、KOC及平台合作夥伴的關係，執行種草推廣活動，擴大品牌觸及並為門店及線上渠道帶來優質流量。

• 經營小紅書社群，及時回覆評論、監察輿情並維護品牌聲譽，讓粉絲獲得可信賴的體驗，鞏固忠誠度。

• 分析帳號與活動表現，運用平台數據及市場洞察提出明確建議，持續提升內容成效與營銷回報。

• 緊貼平台趨勢、算法更新與政策變化，適時調整策略，保持內容曝光並確保品牌活動合規。

• 與市場推廣、零售營運及外部代理協作，統籌節慶整合推廣活動，確保小紅書舉措配合整體業務優先事項並共同達成成果。

任職要求:

• 持有市場營銷、傳訊、工商管理或相關學科學士學位。

• 具至少3年社交媒體、內容營銷或數碼營銷經驗，於零售、美容、醫療或相關行業者優先，並具備營運小紅書或類似社交平台的實際經驗。

• 熟悉小紅書平台生態、內容規則與數據分析工具，文案、內容策劃及視覺指導能力紮實，並熟練常用內容編輯應用。

• 工作主動、富好奇心與韌性，具強烈責任感，樂於擁抱變化，並於緊迫時間內交付高質素成果。

• 英語及中文流利，讀寫俱佳，中文文案能力優秀，懂普通話者優先。