Reels Creator

We are seeking a creative and results-driven Reels Creator to develop engaging short-form video content that strengthens our brand presence and connects with target audiences across social media platforms. This role combines storytelling, visual creativity, trend awareness, and performance-driven content production.

Key Responsibilities:

• Conceptualize, script, film, and edit engaging Instagram Reels and short-form videos
• Create content that aligns with brand guidelines, campaign objectives, and audience interests
• Research social media trends, popular formats, sounds, hashtags, and emerging content styles
• Develop creative hooks, storyboards, scripts, and shot lists for video concepts
• Capture and edit high-quality video content using mobile devices, cameras, and editing software
• Collaborate with marketing, creative, product, and social media teams to plan content calendars
• Produce content for product launches, promotions, educational campaigns, behind-the-scenes features, and brand storytelling
• Adapt content for Instagram Reels, TikTok, YouTube Shorts, and other short-form video platforms
• Use captions, text overlays, transitions, music, voiceovers, and visual effects to improve engagement
• Manage multiple video projects from concept through production, editing, approval, and publishing
• Monitor content performance, including views, reach, watch time, engagement, and conversions
• Use performance insights and audience feedback to improve future content strategies
• Stay current with platform updates, content policies, creator trends, and best practices

Requirements:

• 3+ year of experience creating short-form video content, social media content, or digital marketing assets
• Demonstrated experience creating Instagram Reels or similar short-form videos
• Strong understanding of social media trends, audience engagement, and video storytelling
• Proficiency with video editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar software
• Experience with filming, lighting, audio recording, framing, and basic production techniques
• Strong creative judgment and attention to detail
• Ability to write concise scripts, captions, hooks, and calls to action
• Ability to appear on camera or direct talent when required
• Strong organizational and time management skills
• Ability to manage feedback and deliver high-quality content on deadline
• Portfolio or examples of published short-form video content required

Perks of working @ Axis

• Flexible hybrid working model
• Medical insurance for you and your family
• Life insurance coverage
• Subsidized gym membership
• Very competitive leave policy, including extended Maternity and Paternity leaves.