Regional Activation Manager (West)

• As the Regional Activation Manager for the West, you’ll be responsible for bringing our brand to life across key markets throughout the West region
• This role leads the planning and execution of regional activations, events, partnerships, and market-level initiatives that build brand awareness, deepen consumer engagement, and drive business results
• Working closely with cross-functional teams and local partners, the Regional Activation Manager will translate broader brand strategy into impactful, locally relevant experiences while ensuring consistent, high-quality execution across the region
• We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter
• We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact
• We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically
• Own end-to-end execution of activations in your region: venue sourcing, vendor/staffing coordination, on-site logistics, and day-of management
• Localize national campaign concepts for your market’s audience
• Manage regional budget, ensuring spend tracks to plan and ROI is measurable
• Build and maintain relationships with local partners, venues, and vendors
• Serve as the primary point of contact for regional stakeholders
• Travel within the region as needed (up to ~50-60%) for on-site activation support

Benefits

• Dog-friendly offices
• Equity packages
• Healthcare, Dental, and Vision insurance
• 401k match
• 12-week paid parental leave
• Flexible PTO and work-from-home policy
• Discounted fresh dog food
• Your pet interrupting video calls and in-person meetings is now a feature, not a bug- You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions
• You’re a builder and executor who loves turning big-picture brand strategy into memorable, on-the-ground experiences
• You’re a natural relationship builder who can develop strong partnerships with internal teams, external partners, vendors, and local stakeholders
• You’re comfortable owning activations from concept through execution, managing timelines, budgets, logistics, and partners along the way
• You love dogs
• You’re comfortable spending significant time in-market and traveling throughout the West region to support activations, partners, and key opportunities
• You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously
• You’re an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail
• You have a strong pulse on culture, consumer trends, and what’s happening in your markets, and you know how to turn those insights into action
• You’re a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision making
• You’re based in the Los Angeles area
• You have at least two years of relevant experience
• You understand how to bring a brand to life locally, adapting national priorities to resonate with consumers and communities across the West