Regional Area Sales Manager - Egg & Poultry

Area Sales Manager – Poultry (South East Asia)

Location: Malaysia (Base)

Industry: Agriculture / Poultry Capital Equipment

Employment Type: Full-time

Salary: Open up to RM 35,000 / month (commensurate with experience) + Performance Incentives

Role Overview

We are seeking a high-performing, growth-driven Area Sales Manager – Poultry to lead B2B regional expansion across South East Asia. Based in Malaysia, this role is dedicated to target acquisition, new market development, and driving revenue growth for capital goods and equipment within the commercial poultry and agricultural sector.

The ideal candidate is a proactive "Hunter" with deep commercial insights into the livestock/poultry equipment industry, a proven B2B sales track record, and established regional networks across SEA.

Key Responsibilities

Revenue Generation & Market Expansion (Hunter Focus)

• Proactively identify, target, and acquire new B2B client accounts across South East Asia, focusing on commercial poultry integration, farm operators, and agricultural enterprises.
• Manage end-to-end complex B2B sales cycles for high-value capital equipment—from lead generation and cold outreach to technical presentations, commercial negotiations, and contract closure.
• Pitch tailored capital equipment solutions aligned with client operational specs, ROI requirements, and bio-security standards.

Strategic Account & Pipeline Management

• Map out regional market trends, competitor activity, and capital investment cycles within the poultry sector to build a robust pipelines.
• Formulate entry strategies for emerging high-growth markets across key South East Asian territories.
• Deliver accurate quarterly sales forecasts, pipeline reports, and strategic market mapping directly to senior leadership.

Stakeholder & Industry Engagement

• Build and nurture high-level relationships with key decision-makers, farm directors, technical consultants, and agricultural distributors across the region.
• Represent the brand at major regional agricultural exhibitions, poultry trade fairs, and industry conferences to generate qualified leads and elevate brand visibility.

Requirements & Qualifications

• Industry Experience: Minimum 5–8 years of B2B technical sales experience in Capital Equipment / Machinery / Infrastructure strictly within the Agriculture or Poultry sector.
• Geographic Coverage: Demonstrated track record of managing and expanding commercial territories across South East Asia (SEA).
• Sales Profile: Proven "Hunter" track record—demonstrated ability to uncover new business opportunities, close high-ticket capital goods deals, and achieve aggressive revenue targets.
• Technical Acumen: Ability to translate technical specs of complex agricultural/poultry equipment into compelling commercial value propositions for clients.
• Location & Mobility: Must be currently based in Malaysia (or open to relocating within Malaysia). Willingness to travel extensively across South East Asia as business needs require.
• Nationality: Open to local and non local candidates based in Malaysia with relevant regional agricultural networks.
• Communication: Excellent command of written and spoken English; proficiency in additional regional languages (e.g., Bahasa Malaysia, Bahasa Indonesia, or Mandarin) is a strong advantage.

Key Performance Indicators (KPIs)

• Annual New Business Revenue Targets (Capital Goods Sales)
• Conversion Rate of Qualified Regional Leads to Closed Contracts
• Territory Expansion & Account Pipeline Growth Rate across target SEA markets