Regional Assistant Retail Operations Manager

DUTIES AND RESPONSIBILITIES

Retail Operations Management

• Coordinate and drive day-to-day retail operational execution across Southeast Asia markets in partnership with the Regional Senior Retail Operations Manager.
• Identify operational gaps and improvement opportunities during store visits, and follow up with country/store teams on action plans.
• Provide feedback and operational recommendations to support continuous retail improvement and consistency across the region.
• Monitor operational action plans and drive follow-up with country teams to ensure completion.
• Ensure timely execution of regional retail initiatives.
• Maintain and continuously improve retail SOPs and operational guidelines.

Store Communication & Coordination

• Coordinate communication flow between regional office and country team.
• Prepare and distribute weekly retail operational updates and business communications.
• Follow up with country teams and stores on operational matters, deadlines, and action plans.
• Drive cross-functional coordination with Merchandising, Marketing, VM, HR, Legal, Logistics, Store Design and Finance teams.

Reporting & Business Analysis

• Consolidate and analyse retail operational and sales reports.
• Track store KPIs including sales productivity, staffing productivity, conversion, ATV, and UPT.
• Support preparation of presentations, business reviews, and management reports.
• Identify operational trends and highlight improvement opportunities.
• Drive consistency in reporting standards across the region.

New Store Opening Support

• Coordinate operational readiness and execution for new store openings, renovations, and relocations.
• Assist in tracking store opening timelines, operational checklists, training readiness, and store setup requirements.
• Coordinate with internal and external stakeholders to ensure smooth execution.

Retail Standards & Compliance

• Monitoring of store operational standards and compliance.
• Follow up on store audit findings and operational improvement actions.
• Ensure adherence to company policies, procedures, and retail standards.

Customer Experience Support

• Drive initiatives to enhance customer experience and retail service standards.
• Coordinate operational support for retail excellence programs and staff engagement activities.
• Partner with the Regional Trainer to support retail excellence initiatives, staff development programs, and customer experience enhancement across the region.
• Monitor operational and service execution during store visits and provide feedback to support continuous coaching and development opportunities.

REQUIREMENTS

• Minimum 10 years of experience in retail operations, store management, or multi-store retail support, preferably within fashion, lifestyle, premium, or sportswear retail environments.
• Regional exposure with experience supporting multiple markets across Southeast Asia.
• Strong leadership, stakeholder management, and people management capabilities.
• Strong commercial, operational, analytical, and problem-solving skills.
• Excellent organizational and coordination skills with the ability to manage multiple priorities and timelines in a fast-paced environment.
• Strong communication and interpersonal skills across all levels of the organization.
• Proficient in Microsoft Excel, PowerPoint, and retail reporting tools.
• Detail-oriented, proactive, and hands-on with strong follow-up and execution skills.
• Positive and adaptable team player with a collaborative mindset and strong sense of ownership and accountability.
• Passionate about retail operations, customer experience, and continuous improvement.
• Experience supporting new store openings and retail expansion projects is an advantage.