Regional Creative Manager

About the role

This is a senior creative leadership position responsible for establishing creative vision for regional campaigns, product launches, partnerships, events, promotions, and brand initiatives. You will translate marketing and business objectives into clear, distinctive, and executable creative concepts, developing campaign narratives, key messages, visual directions, taglines, scripts, storyboards, and content frameworks.

Key responsibilities

• Establish the creative vision for regional campaigns, product launches, partnerships, events, promotions, and brand initiatives
• Translate marketing and business objectives into clear, distinctive, and executable creative concepts
• Develop campaign narratives, key messages, visual directions, taglines, scripts, storyboards, and content frameworks
• Review and approve creative materials produced by Design, Video, Content, Social Media, and external agencies
• Ensure final deliverables remain aligned with the approved concept, brief, and brand direction
• Identify weak, generic, off-brand, or culturally unsuitable work and provide clear, actionable feedback
• Ensure all creative work follows brand standards and approved positioning
• Oversee creative work connected to major partnerships and campaigns, while respecting intellectual property and usage requirements
• Review campaign results and audience response to understand which creative approaches perform effectively
• Monitor competitor activity and relevant creative trends to identify new opportunities

About you

• Significant senior-level experience in Creative Direction, Integrated Marketing, Advertising, Branding, or Campaign Development
• Proven ability to lead campaigns from concept through final production
• Strong understanding of brand strategy, storytelling, visual communication, and audience behavior
• Experience managing creative work across multiple markets, cultures, and languages
• Ability to provide direct, constructive, and practical feedback to multidisciplinary teams
• Strong presentation, stakeholder management, communication, and decision-making skills
• Ability to balance creative ambition with commercial objectives, compliance requirements, budgets, and deadlines
• Experience within financial services, fintech, trading, or another regulated industry is an advantage
• Experience managing sports partnerships or major international brand collaborations is an advantage