Regional Manager

Role & responsibilities

Business •

Primary Sales: Achieve primary sales targets by ensuring timely distributor orders and billing.

• Secondary Sales: Focus on retail-level sales growth through distributor and retailer engagement.

• Secondary Phasing/Market Servicing: Ensure consistent secondary sales through distributor planning.

• Nex Direct Dealers: Delivering Primary targets of nex direct dealers. • NPD commercialization: Deliver primary & Secondary targets of NPD commercialization

• Premiumization: Drive premiumization agenda of the organization • Distribution

• GTM Execution: Execute GTM plans at a regional level, ensuring alignment with state objectives

. • Distributor ROI: Ensure financial viability of distributors by ensuring right revenue mix

• Distributor Infrastructure: Build strong relationships with distributors and ensure their operational excellence

. • In Market Execution

• Market Working: Spend significant time in the market with TSMs to monitor and improve on ground execution

. • Driving Productivity: Drive daily/weekly productivity for DSOs and TSMs and monitor their performance regularly

• Market Activities: Executing market engagement activities and deployment of BTL elements, RBP program, WOD & DOA for RPL stores • Scheme Optimization & Loyalty Management: Implement and monitor trade schemes to drive sales.

• Market Intelligence: Identify competitive threats and market opportunities, sharing insights with state teams

. • Driving Weighted & Numeric Distribution: Increase outlet coverage and improve brand presence.

Process Efficiency Improvement: Work with TSMs to streamline sales processes and enhance field execution.

• Sales IT Execution: Train and ensure TSMs use technology tools effectively for planning and reporting.

• After Sales • After Sales Service: Coordinate with service teams to resolve regional issues

. - Commercial Efficiency • Channel finance: Ensuring timely collection of channel finance and BEL outstanding

• Working Capital: Ensure adequate working capital investment from distributor.