Regional Manager

Scope:

Responsible for managing the sales team, developing comprehensive business plan covering sales, revenue, and expense controls, meeting agreed sales performance targets, and promoting Ashirvads presence and business growth across all regions in the assigned region.

Sales Planning, Achievement and Reporting

Market Intelligence and Analysis

Activations & Launches

Relationship Management

Resource management and development

1. Meet regional sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analysing variances, initiating corrective actions

2. Develop and implement region specific action plans, establish sales objectives by creating a sales plan and quota for areas in order to maximise revenue growth in all companys products

3. Provide recommendations on new distributor appointment and distributor management system

4. Maintain sales records and track sales by ASMs, BDMs and distributors to effectively analyse the business and individual performance

5. Channel Development for primary and secondary sales; channel management and expansion

6. Maintain up-to-date understanding of industry, evaluate market trends and gather competitive information, technical developments and government regulations that effect target markets and provide updates to Zonal Heads on a periodic basis

7. Compile and analyse region specific sales figures to derive sales trends and forecasts across products

8. Provide inputs to Regional branding execution manager for devising apt marketing initiatives for the region

9. Ensure quick turnaround times for implementation of branding/marketing initiatives within the region

10. Implement region specific trade promotional activities and coordinate for smooth launch of new products

11. Establish & maintain contacts with developers, regional industry/influencer bodies and associations, key distributors that lead to sales, follow up on sales leads and develop leads

12. Oversee influencer management including setting of norms for plumber / architect meets and monitor sales team performance in accordance with set norms

13. Liaise with major customer accounts and negotiate sales price and discounts in consultation with senior management

14. Support projects sales by developing relationship with local builders and bringing in new project accounts through distributor networks

15. Responsible for the planning, recruitment, direction, organisation, performance appraisal, control and motivation of area sales managers to accomplish specific sales objectives

16. People Development - Educate and train sales team (self + through corporate sales training) in the areas of selling & communication skills, sales of emerging products and multi-product sales, profitability analysis, presentation skills etc.