Regional Marketing Coordinator

Essential Job Functions:

• Supports management initiatives at both casino properties

• Works on floor promotions and sweepstakes and gift giveaways

• Social Media content creation

• Assist with Gift buying and management program

• Ensure consistency and accuracy in all elements of our advertising and marketing mix

• Assist with bookkeeping and billing system to track all advertising invoices, as well as process and submit invoices

• Assist in the creation and implementation of all plasma messaging in association with the proper productions company.

• Assist in the creative and production processes, while also directing the implementation of radio spots and all PA Announcements.

• Act as Social Media spokesperson

• Assist in the creation of in-house signage working through the agency of record and the proper production company.

• Responsible for the accurate creation and distribution of direct mail and email marketing materials

• Assist with all commercials that run internally on the plasma screens in the building as well as all PA Announcements.

• Assist with delivery of “added value” giveaway material for radio (tickets to the Event Center, VIP tables to the Lighthouse Bar and Gift Cards).

• Provide feedback on advertising campaigns (billboards, TV commercials, radio spots, etc.).

• Building codes in ACSC

• Proofreading: assuring the accuracy of any produced media.

• Assist with all projects to ensure they are in-line with their respective timelines.

• Assist other members of the marketing team as needed.

• Aid the Regional Executive Director of Marketing.

• Develop subordinates (Marketing Specialists)

• Perform other duties as assigned by the Regional Executive Director of Marketing.

Qualifications:

• High School Diploma or above
• 1-2 years of industry related experience

License Requirements:
Rhode Island Department of Regulations Gaming License

Physical/Mental Requirements:

• Working non-traditional hours may be needed.
• Proficiency in Microsoft Office.
• Proficient in all social media platforms
• Knowledge of ACSC
• Knowledge of CRM management
• Knowledge of social content management tools
• Power Point presentation skills
• Public Speaking.
• Enthusiastic Personality.

Working Conditions:

• Frequently sitting at a desk.
• Frequently standing, walking.
• On Camera

Target Hourly Range: $28.60 per hour

Bally's Lincoln Casino Resort: About | LinkedIn (https://www.linkedin.com/company/ballys-lincoln/about/)

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Equal Opportunity Employer
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