Regional Marketing Manager

Role & responsibilities

• Plan and execute regional marketing strategies in alignment with business and sales objectives.
• Drive hyperlocal marketing activities across assigned branches and locations.
• Support branches and field teams in generating quality leads and acquiring new customers.
• Conduct local market activations, customer awareness programs, roadshows, campaigns and promotional activities.
• Develop and execute marketing plans for new branch launches and market expansion.
• Improve brand visibility through branch branding and promotional materials.
• Identify potential markets, customer segments and local opportunities for business growth.
• Coordinate with Branch Managers, Area Managers and Regional Sales teams for effective campaign execution.
• Track and report campaign performance, lead generation and business impact.
• Conduct competitor and market analysis to identify opportunities and challenges.
• Ensure all marketing activities follow company branding, compliance and regulatory guidelines.
• Travel regularly across the assigned region to monitor and execute field-level marketing initiatives.

Preferred candidate profile