Regional Marketing Manager – USA (m/f/x)

Department: Marketing & Communications

Location: New York

Description osapiens has built a unicorn-status platform trusted by 2,500+ enterprise customers across 100+ countries. As Regional Marketing Manager for the USA, you will be the founding marketing voice for osapiens in one of our most strategically important expansion markets. This is a rare opportunity to build something from the ground up — establishing brand presence, generating early pipeline, and laying the operational foundation that will shape our US go-to-market motion for years to come.

This role sits at the intersection of entrepreneurial execution and global strategy. You will act as the first dedicated marketing resource in-market, translating global campaigns, positioning, and product priorities into regionally relevant programs while simultaneously building the local infrastructure — partner networks, customer references, event presence, and marketing processes — that a scaling US operation requires.

This is not a role for someone who needs a playbook handed to them. It is for a builder: commercially driven, strategically sharp, and energized by the challenge of creating impact in an undefined space.

Your Responsibilities Market Entry & Foundation Building

• Define and execute osapiens' initial US market entry marketing strategy, including brand positioning, ICP prioritization, and channel selection.
• Build the regional marketing infrastructure from scratch: processes, local vendor relationships, event presence, and content localization frameworks.
• Establish early customer references and proof points that accelerate market credibility in priority verticals.
• Develop a US-specific narrative that resonates with local buyer priorities — translating European leadership positioning into relevant, market-native messaging.
• Identify and activate high-potential partner and channel relationships to extend reach in the absence of an established brand footprint.

Regional Marketing Strategy & Planning

• Develop the annual and quarterly regional marketing plan aligned to global objectives and US revenue targets.
• Partner with US Sales leadership on territory planning, ICP prioritization, and account segmentation.
• Identify US-specific growth opportunities and adapt global initiatives to the local market context.
• Ensure alignment between regional activity and company-wide campaign themes and product priorities.

Pipeline Creation & Demand Execution

• Own regional marketing-sourced and marketing-influenced pipeline targets for the US market.
• Execute integrated, multi-channel programs across:
• Digital demand generation
• ABM and target account engagement
• Field events and executive roundtables
• Partner marketing initiatives
• Paid and performance campaigns
• Drive full-funnel coordination in partnership with Global Demand Generation.

Field Marketing & Market Activation

• Design and deliver impactful field programs (virtual and in-person) tied to clear pipeline outcomes.
• Build osapiens' event presence in key US industry forums, trade shows, and sustainability-focused conferences.
• Activate regional partner and channel marketing initiatives to expand reach and influence without relying on existing brand awareness.
• Ensure executive thought leadership presence in priority industries and events — positioning osapiens as a serious enterprise player from day one.

Regional Positioning & Feedback Loop

• Localize global messaging and proof points to increase resonance in the US market — adapting tone, regulatory context, and buyer language accordingly.
• Develop and elevate US-specific customer stories and early case studies to build social proof in-market.
• Provide structured market feedback to Product Marketing and Global Marketing teams — serving as the primary intelligence source for US buyer behavior.
• Monitor the competitive landscape and sustainability/compliance software trends within the US.

Performance & Budget Management

• Own regional marketing budget allocation and investment prioritization — with particular discipline given early-stage market investment.
• Track KPIs including:
• Marketing-sourced pipeline
• Conversion performance
• Campaign ROI
• Sales feedback on lead quality
• Sales feedback on lead quality
• Brand awareness and share of voice metrics
• Continuously optimize based on performance data and feed learnings back into the global marketing system.

Your Experience

• 8–12+ years of B2B SaaS marketing experience, ideally with exposure to compliance, ESG, supply chain, or enterprise software.
• Demonstrated experience in market entry or greenfield marketing — having built or scaled a regional marketing function from an early-stage starting point.
• Strong background in field marketing, regional demand generation, or integrated campaign leadership.
• Proven ability to drive pipeline growth within the US market, ideally in an environment with limited brand recognition.
• Experience working closely with enterprise Sales teams and aligning marketing investment to commercial outcomes.
• Entrepreneurial mindset — comfortable operating with ambiguity, making resource trade-offs, and building processes alongside executing programs.
• Commercially minded, performance-oriented, and confident presenting to senior stakeholders.
• Fluent English required; additional languages a plus given the global context of the role.

What Success Looks Like In the first 6 months:

• A clear US market entry marketing plan is defined and in execution.
• Early pipeline contribution is visible and growing.
• Brand presence in at least 2–3 priority US verticals has been established.
• Key local vendor, partner, and event relationships are in place.

By Year One

• Consistent, measurable marketing-sourced pipeline contribution from the US.
• Strong Sales alignment and trust established with the US go-to-market team.
• US-specific customer references and proof points are in active use.
• A scalable regional marketing operating model is documented and repeatable.
• Measurable ROI on early regional program investment.

Join us for this and more...

• A purpose-driven mission where you tackle complex sustainability challenges alongside global industry pioneers.
• Room for creativity through collaborative teamwork and an open communication culture.
• Flexibility and team bonding with our hybrid work options.
• Fuel for your growth journey, both personally and professionally.
• Sustainable mobility options, promoting eco-friendly commuting solutions.
• Fun team events and outings with our global teams.