Regional Sales (B2B)

1. Client Relationship Management:
   o Build and maintain strong relationships with key clients (hotels, restaurants, caterers, etc.).
   o Regularly meet with clients to understand their needs, challenges, and business goals.
   o Provide personalized service, responding to client inquiries and resolving issues promptly.
2. Business Development & Sales:
   o Identify new business opportunities within the HORECA sector.
   o Conduct market research and competitor analysis to stay ahead of industry trends.
   o Develop and execute sales strategies to achieve revenue and profit targets.
   o Negotiate contracts, pricing, and terms with clients.
3. Account Strategy & Planning:
   o Create customized account plans for each key client, setting clear objectives and timelines.
   o Collaborate with internal teams (sales, marketing, logistics, and product development) to ensure client needs are met.
   o Monitor the performance of each account, identifying opportunities to improve and expand the partnership.
4. Product and Service Customization:
   o Understand the unique needs of the HORECA industry and propose tailored solutions or products.
   o Offer value-added services such as product training, marketing support, and menu consulting to clients.

o Stay informed about new product offerings and innovations that could benefit HORECA clients.
5. Customer Support & Retention:
o Act as the main point of contact for key clients, ensuring they are satisfied with the product/service.
o Anticipate customer needs and address any concerns or complaints to maintain a positive relationship.
o Regularly review contract terms, sales performance, and delivery schedules to ensure client satisfaction.
6. Reporting & Analysis:
o Track sales performance, account growth, and client activity.
o Provide regular reports and forecasts to senior management.
o Analyze account data to identify opportunities for upselling or cross-selling products/services.