Regional Sales Director

Who you are

• Bachelor’s degree in Business, Engineering, or related field
• 8+ years of B2B sales experience with 3+ years in a sales leadership or regional/territory management role, ideally spanning multiple verticals or a direct + channel sales motion
• Demonstrated success owning a full P&L, including headcount planning and resource allocation decisions, not just executing against a pre-set team structure
• Strong cross-functional coordination skills (Product, Finance, Legal, HR) and experience presenting to senior leadership
• Willingness to travel extensively within the assigned region
• Experience standing up a new territory or region from scratch, including determining team structure and hiring sequence rather than inheriting a fixed headcount plan
• Experience selling or leading teams selling robotics, automation, or capital equipment across multiple B2B verticals
• Prior P&L or quota ownership above $10M in annual revenue
• Bilingual English/Mandarin communication skills

What the job involves

• As the Regional Sales Director you hold full ownership and accountability for your state region’s development pace, progress, ecosystem prioritization, team build-out, P&L, and ROI. FF provides a standard regional team model as a reference starting point — four vertical Key Account Managers (Education, Events & Hospitality, Industrial, Public Safety & Security), a PAR Development Manager, and a Pre-Sales Application Engineer (FAE) — but the actual team composition, hiring sequence, and resource allocation are yours to plan and adapt to your region’s real market conditions
• You set the region’s priorities and pace, arbitrate CRM lead routing between direct KAMs and PAR partners, and report regional performance, pipeline health, and hiring/enablement progress into the monthly Sales Steering Committee
• Own full P&L and ROI for the region — total revenue, unit sales, gross margin, and the cost of the regional team — with end-to-end accountability for business outcomes
• Set the region’s development pace and priorities, including which ecosystems (Education, Events & Hospitality, Industrial, Public Safety & Security) to prioritize, in what sequence, and with what resourcing, based on the region’s actual market conditions
• Design and build the actual regional team structure: FF’s standard reference model (4 vertical KAMs + 1 PAR Development Manager + 1 Pre-Sales FAE) is a starting point only — final headcount composition, role sequencing, and hiring plan are the Regional Sales Director’s call, adapted to regional realities
• Lead and manage the regional team once built: set individual and team targets and conduct regular performance reviews
• Arbitrate CRM lead routing and enforce lead-protection and non-circumvention rules between direct KAMs and PAR partners
• Represent the region in the monthly Sales Steering Committee: report pipeline health, hiring and enablement progress, and escalate cross-functional blockers (Product, Finance, Legal, HR/Comp)
• Build the business case for further investment in the region — new verticals, channel scale-up, or additional headcount — based on demonstrated ROI

Benefits

• Modern workspace incorporating the latest technologies
• Employee referral program
• Paid relocation
• 401k retirement plan
• Generous healthcare, vision, and dental care – free to employees and discounted for partners and families
• Stock options
• Foosball and ping pong tables including tournaments
• Frequent social events, happy hours, and team parties
• “Soul of Faraday” community outreach team
• Casual dress code and relaxed work environment
• Free parking – with carpool reimbursement