Regional Sales Director

Must Live in the Atlanta, LaGrange, GA or Greenville, SC or Lafayette, LA area !

stayAPT Suites, one of the fastest-growing extended-stay hotel brands, is seeking a results-driven Area Director of Sales / Regional Director of Sales to lead direct sales efforts across our properties in LaGrange, GA; Lafayette, LA; and Greer, SC.

About the Role

This is a highly field-focused, boots-on-the-ground sales leadership role responsible for driving occupancy, developing new business, building strong community relationships, and capturing extended-stay opportunities across multiple markets. The ideal candidate is a proactive hunter who thrives on outside sales, relationship development, networking, and converting new accounts into long-term hotel business.

Responsibilities

• Develop and execute proactive sales strategies to drive occupancy and revenue across assigned properties.
• Generate new business through prospecting, cold calling, in-person sales visits, networking, referrals, and community outreach.
• Conduct approximately 3.5–4 full days per week of outside sales activity, including client visits, prospecting, account follow-up, and networking.
• Develop and maintain strong relationships with key extended-stay accounts, including corporate, military/government, construction, relocation, medical, insurance, and other long-term-stay segments.
• Establish and strengthen relationships with military housing offices, lodging offices, relocation coordinators, unit leadership, and military-affiliated organizations.
• Identify, pursue, and close group, project-based, and long-term-stay opportunities.
• Build and maintain an active sales pipeline and provide weekly reporting on sales activity, opportunities, account development, and results.
• Negotiate corporate rates and agreements with new and existing accounts while maintaining appropriate rate strategy and profitability.
• Partner closely with General Managers and Revenue Management to maximize occupancy, rate, and revenue opportunities.
• Conduct regular market visits and maintain a strong understanding of competitive positioning and local business conditions.
• Review STR reports, local market publications, competitive intelligence, and other market resources to understand each property's market position and identify opportunities.
• Represent stayAPT Suites professionally at community events, business organizations, networking events, and industry functions.
• Collaborate with hotel leadership to ensure strong execution, account retention, and exceptional guest experiences.
• Travel regularly throughout the assigned markets and to other company locations as needed.

Qualifications

• 5+ years of hotel sales experience, preferably within the extended-stay or select-service hotel segment.
• Proven track record of generating and closing new business through direct, outside sales.
• Experience managing sales efforts across multiple hotel properties or markets is strongly preferred.
• Strong knowledge of the Lafayette, LaGrange, and/or Greer markets, or the ability to quickly establish a strong local network.
• Demonstrated ability to develop relationships with corporate, government, military, construction, relocation, medical, and other extended-stay accounts.
• Strong business acumen with the ability to understand market conditions, competitive positioning, pricing, and revenue opportunities.
• Self-motivated, highly organized, goal-oriented, and comfortable working independently in a field-based environment.
• Excellent communication, negotiation, relationship-building, and time-management skills.
• Military experience or veteran status, combined with hotel sales experience, is a plus.
• Experience in relationship management, logistics coordination, housing, government contracting, or other industries serving long-term-stay customers is highly valued.
• Proficiency with CRM and sales tracking tools preferred.
• Valid driver's license and reliable transportation required.

Pay range and compensation package

Success will be measured by the ability to:

• Grow occupancy and revenue across assigned properties.
• Consistently generate new qualified accounts and sales opportunities.
• Build a strong and diversified local sales pipeline.
• Establish long-term relationships with key corporate, government, military, construction, relocation, and medical accounts.
• Convert prospects into recurring and extended-stay business.
• Maintain consistent outside sales activity and accountability.
• Partner effectively with GMs and Revenue Management to maximize property performance.

Equal Opportunity Statement

We are committed to diversity and inclusivity.