Regional Sales Manager

Fair-Play is seeking a Territory Sales Representative to support business development efforts throughout California. This role will focus on developing relationships with AV integrators, digital signage companies, installation contractors, and other channel partners serving educational, government, municipal, and commercial markets.

The ideal candidate is a hands-on sales professional who enjoys building relationships, identifying opportunities, and supporting customers throughout the sales process. This position requires regular customer visits, prospecting activities, and close collaboration with channel partners across the region.

Key Responsibilities

• Develop and maintain relationships with AV integrators, digital signage providers, installation contractors, and related partners.
• Identify and pursue opportunities within K-12 education, higher education, government, municipal, and commercial markets.
• Conduct customer meetings, site visits, presentations, and product demonstrations.
• Generate new business through prospecting, networking, referrals, and industry relationships.
• Support channel partners in identifying and closing project opportunities.
• Collaborate with internal teams to prepare quotations, proposals, and project solutions.
• Maintain accurate customer and opportunity information within CRM systems.
• Represent Fair-Play at trade shows, networking events, and customer meetings.

Ideal Candidate Profile

• 3+ years of sales, business development, or account management experience.
• Experience working with AV integrators, digital signage providers, contractors, technology resellers, or related industries preferred.
• Knowledge of LED displays, scoreboards, digital signage, audiovisual systems, or commercial technology solutions is a plus.
• Strong communication and relationship-building skills.
• Self-motivated with the ability to work independently.
• Willingness to travel throughout California.

Qualifications / Background

• Digital Signage
• AV Integration
• LED Display Industry