Regional Sales Manager

1**. Role Purpose (Theme of the Role)**
The Regional Sales Manager (RSM) is responsible for ensuring profitable sales growth and revenue generation across the assigned region through effective planning, execution and leadership. The role involves leading and motivating the regional sales team to achieve sales targets, expand distribution, strengthen collections and build long-term dealer relationships.

2**. Key Responsibilities / Deliverables**

• Achieve regional sales, revenue and volume targets
• Develop new markets and expand the distribution and dealer network
• Ensure timely collection of payments within approved credit limits
• Resolve dealer issues related to dispatch, credit notes, schemes and pricing
• Prepare and implement regional sales plans aligned with company objectives
• Plan and execute sales promotion and branding activities in the region
• Lead, manage and motivate the regional sales team
• Ensure effective implementation of SFA (Sales Force Automation**)** in the region
• Initiate training and development programs for sales force
• Coordinate with internal stakeholders including Finance, Logistics and Management

3**. Key Result Areas (KRA)**
Regional Sales Target Achievement Distribution Expansion & Market Development Collection & Credit Control Team Leadership & Capability Building Promotional Execution & Brand Visibility Reporting, SFA & Process Compliance

4**. Competency Framework**
Must-Have Competencies

• Proven track record in regional sales management and target achievement
• Strong understanding of cement trade sales and distribution
• Ability to work in a dynamic and challenging environment
• Data analysis and reporting capability

Desired Competencies

• Planning and organizing skills
• Customer orientation and relationship management
• Teamwork and cross-functional coordination
• Strong communication and presentation skills

Critical Personality Attributes

• Strong leadership, negotiation and influencing skills
• Strategic thinking and analytical ability
• Result-oriented and decisive
• High ownership and accountability