Regional Sales Manager

We are a fast-growing FMCG (Fast-Moving Consumer Goods) company looking for a dynamic, result-oriented, and highly capable Regional Sales Manager.

In this role, you will be fully responsible for driving sales growth, expanding product availability, optimizing distribution networks, and leading our field sales team to dominate the market within your assigned territory.

Key Responsibilities

• Strategic Planning: Develop and execute regional sales plans and market penetration strategies to increase sales volume, market share, and numerical distribution for our FMCG products.
• Distributor Management: Appoint, manage, and evaluate the performance of distribution partners within the region to ensure seamless product flow, excellent inventory control, and achievement of sell-in and sell-out targets.
• Channel Management (MT & GT): Oversee and optimize product visibility and accessibility across both Modern Trade (Hypermarkets, Supermarkets, Local Minimarkets) and General Trade (Wholesalers, Agents, Mom-and-pop stores) channels.
• Sales Team Leadership: Lead, mentor, and motivate the regional field sales team (including Area Sales Managers, Sales Supervisors, and Sales Representatives) to achieve daily/monthly targets and ensure effective store coverage.
• Trade Marketing & Merchandising Execution: Ensure trade promotion programs are flawlessly executed in the field, maximizing product visibility (share of shelf) and implementing effective in-store merchandising.
• Financial Controls: Monitor and manage the regional accounts receivable (AR) and distributor credit limits to ensure healthy cash flow and minimize bad debts.
• Market Intelligence & Reporting: Analyze regional sales data, monitor competitor activities, track market trends, and provide regular analytical reports with actionable recommendations to the National Sales Management / Board of Directors.

Job Requirements

• Education: Minimum Bachelor’s Degree (S1) in Business Administration, Management, Marketing, or a related field.
• Experience: Minimum 3–5 years of proven working experience as a Regional Sales Manager or Senior Area Sales Manager specifically in the FMCG industry (Food & Beverage, Personal Care, or Home Care categories preferred).
• Industry Knowledge: Deep understanding of FMCG distribution structures, Distributor Management Systems (DMS), and the market dynamics of Modern Trade (MT) and General Trade (GT).
• Leadership & Interpersonal Skills: Strong leadership with a track record of managing large field sales forces, excellent negotiation skills, and a persuasive communication style.
• Analytical Skills: Data-driven mindset with the ability to interpret complex sales data, read sales trends, and create accurate sales forecasts.
• Mobility: Must possess a valid driver's license and be willing to travel extensively across the assigned regional territories.

Benefits & Perks

• Competitive base salary.

• Attractive sales incentive scheme / performance-based bonus.

• Operational allowance (Company car / traveling reimbursement, fuel, and toll allowances).

• Comprehensive health insurance (BPJS & Private Insurance).

• Excellent career advancement opportunities to national-level management.