Regional Sales Manager

Roles & Responsibilities

1. Achieving primary and secondary sales targets for the assigned region.

2. Forecasting sales in the given region on a monthly, quarterly basis.

3. Assigning sales targets to ASMs and ASEs and monitoring them.

4. Efficient utilization of man days through creation and monitoring of PJP for field staff.

5. Effective execution of Go to Market strategy.

6. Effective rollout of schemes.

7. Managing the sales team by communicating clear job expectations, mentoring, monitoring & evaluating performance.

8. Planning & tracking new product launches and sales promotion activities.

9. Conducting product and market wise analysis and executing an action plan to improve sales.

10. Maintaining effective control of expenses in line with zonal budget objective.

11. Responsible for managing, training & mentoring area sales managers, sales officers and field staff on the execution of sales strategies.

12. Evaluating current distributors in terms of sales growth & market share.

13. Responsible for expansion of distribution network and monitoring retailing & merchandising activities within the zone / branch.

14. Responsible for administrative activities like claim settlement and sharing sales tracking reports with the corporate.

15. Handling C&FA and monitoring stock, billing and collections.

16. Ensuring ROI to the partners.

17. Ensuring effective sales governance.

18. Identifying new business opportunities and remaining updated with competitor information.

Personal Profile

Qualifications

• MBA, preferably from a reputed institute

Age

38 - 44 Years

Experience

• Proven track record as RSM of a region
• 10+ years of experience in sales in FMCG/ Beauty & Personal Care/ Fragrance & Perfumery Sector.
• Experience in toplining General Trade Business for given region
• Developing the existing distributor networks
• Experience in leading teams of ASM & ASE with the aim of enhancing business presence and in line with the ABP.
• Functional knowledge of sales, marketing, general trade, etc.
• Ability to understand and manage the regions distributors.
• Ability to nurture customer relationships, understand their unique business realities to develop strategies, and enhance the market value of the business.

Competencies

• Possesses excellent communication skills, both written and verbal.
• Excellent management, leadership, and organizational skills.
• Strong business acumen with the ability to identify and pursue sales opportunities to closure.
• Proficient in using MS-Office, particularly Excel and PowerPoint.
• Fluency in regional language.
• Excellent decision-making, problem-solving skills & negotiation skills.