Regional Sales Manager

Job Summary

Job Description - Regional Sales Manager (General Trade).

Location / HQ: Hyderabad or Nizamabad. Territory: Entire Telangana State, excluding Hyderabad City. Reporting To: Zonal Sales Manager. Team Size: 3-4 ASMs.

Key Requirements

• Minimum 10 years of experience in FMCG General Trade.
• Mandatory experience in FMCG Food Products.
• General Trade experience only - candidates from Modern Trade or HORECA backgrounds will not be considered.
• Strong exposure to the Telangana General Trade market.
• Experience in handling and appointing distributors across multiple districts.
• Preferably experience managing 75+ distributors across Telangana.
• Strong team-handling, leadership and communication skills.
• Good analytical skills with the ability to work with facts, figures and MIS.
• Should be willing and able to travel approximately 22 days per month across Telangana districts/upcountry markets.
• Age: Ideally up to 40 years.

Key Responsibilities

• Drive primary sales and overall General Trade market development across the assigned territory.
• Develop and expand the distributor network across Telangana.
• Identify, appoint and effectively manage distributors.
• Ensure achievement of monthly, quarterly and annual sales targets.
• Understand market requirements and ensure effective servicing of trade partners.
• Monitor and guide the performance of ASMs and Sales Officers.
• Lead the sales team to achieve sustainable sales growth.
• Track competitor activities, pricing, schemes, product launches and market strategies.
• Drive rural market expansion and strengthen distribution in upcountry markets.
• Develop innovative ideas to improve brand visibility, availability and market presence.
• Monitor team performance through digital sales/field-force applications.
• Establish an effective system for capturing market intelligence and competitive activities.
• Ensure timely and accurate MIS reporting to the Head Office.
• Analyse sales data, distributor performance and market trends to identify growth opportunities.
• Motivate, mentor and develop the sales team.

Candidate Profile

• Graduate in any discipline.
• 10+ years of relevant FMCG General Trade experience.
• Experience specifically in FMCG Food Products is mandatory.
• Strong knowledge of Telangana's General Trade distribution network and market dynamics.
• Proven experience in distributor appointment, management and expansion.
• Candidates currently or recently handling a large distributor network, preferably 75+ distributors, will be preferred.
• Strong leadership and team-management capabilities.
• Excellent communication and negotiation skills.
• Strong understanding of sales numbers, targets, productivity and MIS.
• High willingness to travel extensively across Telangana.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.