Regional Sales Manager

Key Responsibilities Sales & Business Development:-

• Drive achievement of primary and secondary sales targets for the West region.
• Develop and execute regional sales strategies in line with organizational objectives.
• Identify opportunities for business growth, market expansion, and increased product penetration.
• Monitor sales performance across territories and take corrective actions where required.
• Ensure effective implementation of sales schemes, promotions, and trade initiatives.

General Trade & Distribution Management

• Manage and strengthen the distributor and dealer network across the assigned region.
• Drive distribution expansion and improve numeric and weighted distribution.
• Ensure optimum distributor productivity, stock availability, and inventory management.
• Develop strong relationships with distributors, wholesalers, retailers, and key trade partners.
• Identify gaps in distribution and develop plans to improve market coverage.

Team Management:-

• Lead, coach, and develop the regional sales team.
• Set clear targets and KRAs for Area Sales Managers / Territory Sales teams.
• Conduct regular performance reviews and market visits.
• Ensure effective manpower deployment and productivity across territories.
• Build a high-performance and target-oriented sales culture. Market & Competition
• Conduct regular market visits to understand consumer, retailer, and distributor requirements.
• Track competitor activities, pricing, promotions, product launches, and market trends.
• Provide actionable market intelligence to the senior management team.
• Recommend strategies to improve Lotus Herbals' market share and competitive positioning.

Trade Visibility & Execution:-

• Ensure effective execution of merchandising and visibility initiatives across retail outlets.
• Improve brand visibility and product availability at the point of sale.
• Monitor execution of promotional campaigns and trade schemes.
• Ensure compliance with company sales policies and processes. MIS & Reporting
• Prepare and review regional sales reports, forecasts, and business dashboards.
• Monitor primary vs. secondary sales and identify deviations. • Maintain accurate sales forecasts and contribute to monthly/quarterly business planning.
• Provide regular updates to senior management on regional performance and key business challenges

Candidate Profile:-

• 11-17+ years of relevant experience in Sales / General Trade.

• Experience in FMCG / Beauty & Personal Care / Cosmetics / Consumer Goods would be preferred.

• Strong experience in General Trade and distributor-led business models.

• Proven experience in managing regional sales teams and distributor networks.

• Strong understanding of the West Indian market.

• Good understanding of sales planning, distribution, merchandising, and market expansion.

• Strong analytical, negotiation, communication, and leadership skills.

• Willingness to travel extensively across the assigned region.

Preferred Market Experience:-

• Candidates with strong experience across Maharashtra, Gujarat, Goa, Madhya Pradesh and other West/Central markets will be preferred, depending on final territory mapping.

Role Details

• Location: Mumbai Regional Headquarters