Regional Sales Manager

Role & responsibilities

To lead and manage the Retail sales operations within the assigned area, driving Volume & Gross Profit growth, enhancing market penetration, and developing a high-performing Distributor and Dealer network for the organization. This role involves developing and executing strategic sales plans, mentoring a team of sales professionalism and ensuring consistent performance through effective coaching, motivation, and performance management. The ideal candidate will combine strong leadership skills with a result-driven approach to exceed sales goals and expand market presence.

• Achieve AOP for Volume and Margins
• Achieve the AOP Segment-wise targets
• Maintain growth momentum in line with the companys long-range plans through initiatives related to Growth, Accelerate & Acquire with respect to Distributors and Channel Partners. Manage Regional-level budgets.
• Distributor Capability Assessment execution, & steer drive through our Influencer Connect Programs. Identify and onboard high-potential partners in untapped territories.
• Team Management - Lead, coach, and develop the team. Reviews with respective State teams. Succession planning in respective Zone & Individual Development Plans for High Potential team members
• Adherence to Route to Market company guidelines such as Area Executives Calls productivity, Numeric Distribution (ND) & Weighted Distribution (WD), Sell out ratio, Pricing, Schemes & Offers. Ensure adoption and alignment with Distributor Management System (DMS) guidelines. Participation in Distributor - DSR - Monthly review meet as and when planned
• MIS & Reporting - Ensure timely and accurate reporting of sales performance, forecasts, and market intelligence. Analyze sales trends and identify opportunities for improvement.

Preferred candidate profile

MBA / PGDBM with specialization in Sales & Marketing from reputed institute .

• 14-16 years of relevant sales experience preferably in Spare parts,Automotive Lubricants, or related industry with at least 45 years in Area/regional leadership role.
• Strong understanding of Distribution Management and Retail Channel Dynamics.