Regional Sales Manager

Position: Regional Sales Manager (RSM)
Industry: FMCG (Fast-Moving Consumer Goods)
Department: Sales & Marketing
Location: For West Bangal
Employment Type: Full-time / Permanent

Salary Range: 35000/- to 45000/- per month

Role Overview

The Regional Sales Manager will be responsible for driving sales growth, market expansion, distribution, and profitability across the assigned region. The role involves managing sales teams, distributors, dealers, stockists, and key channel partners while ensuring achievement of business targets and alignment with company objectives.

Key Responsibilities1. Sales & Business Development

• Achieve monthly, quarterly, and annual primary and secondary sales targets for the assigned region.
• Develop and implement regional sales strategies to achieve revenue and volume objectives.
• Expand market coverage and improve product availability across urban, rural, and semi-urban markets.
• Identify new business opportunities and develop new markets, territories, dealers, and distributors.
• Ensure effective execution of trade promotions and sales schemes.

2. Distributor & Channel Management

• Appoint and develop distributors, stockists, dealers, and other channel partners as per company requirements.
• Maintain strong relationships with channel partners and ensure effective business coordination.
• Monitor distributor-wise sales, stock levels, outstanding payments, and market coverage.
• Ensure optimum inventory availability and smooth product distribution.
• Monitor credit limits and ensure timely collection of outstanding payments.

3. Market Development & Competition Analysis

• Monitor market trends, customer requirements, competitor activities, pricing, schemes, and new product launches.
• Identify gaps and opportunities for increasing market penetration and product visibility.
• Develop strategies to improve market share and strengthen the company's presence in the assigned region.
• Provide regular market feedback to senior management.

4. Trade Marketing & Brand Visibility

• Ensure effective implementation of trade marketing activities and promotional schemes.
• Improve product visibility and merchandising across retail outlets and distribution channels.
• Coordinate with the marketing team for regional promotional activities and campaigns.

5. Financial & Operational Management

• Monitor regional sales expenses and ensure effective utilization of trade spends and promotional budgets.
• Maintain focus on sales profitability along with revenue and volume growth.
• Monitor sales returns, discounts, schemes, and other commercial activities.
• Ensure efficient utilization of company resources.

6. Reporting & Compliance

• Prepare and submit regular sales, market, distributor, and performance reports to management.
• Ensure adherence to company policies, sales processes, statutory requirements, and ethical business practices.
• Maintain accurate sales forecasts and provide timely business updates to senior management.

Key Skills & Competencies

• Strong leadership and team management skills.
• In-depth knowledge of FMCG sales and distribution.
• Strong understanding of distributor, dealer, and retail channel management.
• Excellent communication, negotiation, and relationship-building skills.
• Strong analytical and problem-solving abilities.
• Good knowledge of urban, rural, and semi-urban markets.
• Result-oriented approach with strong focus on sales growth and profitability.
• Ability to manage multiple territories and sales teams effectively.
• Strong planning, execution, and decision-making skills.
• Excellent skills to make new distributers

Qualifications & Experience

• Graduate / MBA in Sales & Marketing preferred.
• 3–5 years of proven experience in FMCG sales, preferably with experience in a Regional/Area Sales Manager role.
• Strong experience in distributor/channel management and team handling.
• Proven track record of achieving sales targets and developing markets.

Key Performance Areas

• Achievement of primary and secondary sales targets.
• Regional revenue and volume growth.
• Expansion of distribution and market coverage.
• Distributor and channel partner performance.
• Team productivity and target achievement.
• Collection and credit management.
• Effective implementation of trade schemes and promotional activities.
• Regional profitability and cost control.

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person