Regional Sales Manager Malaysia

Business Need / Purpose of Role:

To drive profitable growth of Sarasin RSBD safety relief valve products across South East Asia through direct sales, channel development, technical-commercial engagement, and strong customer relationships. The role owns territory execution, opportunity conversion, forecasting, market intelligence, and coordination with factory and internal teams to deliver sustainable growth.

Objectives:

• Deliver order intake, revenue, margin, and market-share growth for Sarasin RSBD products in South East Asia.
• Develop territory sales plans, key-account plans, forecasts, and pipeline discipline aligned with regional objectives.
• Build strong relationships with end users, EPCs, consultants, OEMs, packagers, distributors, and service partners.
• Identify and convert projects, shutdown, MRO, brownfield, and replacement opportunities across key sectors.
• Promote the product range through customer visits, presentations, seminars, training, and exhibitions.
• Review inquiries and tender requirements and coordinate technical-commercial proposals with factory and internal teams.
• Negotiate commercial terms and order strategies in line with company policy and margin objectives.
• Provide market intelligence, competitor feedback, pricing trends, and customer insights to management.
• Maintain Salesforce / CRM accuracy and provide timely forecasts, visit reports, and opportunity updates.
• Support distributor and channel-partner development across key South East Asia countries and sectors.
• Coordinate with factory and support teams to improve responsiveness and customer support.

Measurements:

• Order intake and revenue versus budget and forecast.
• Gross margin and profitability improvement.
• Forecast accuracy and pipeline quality.
• New account wins and strategic account growth.
• Tender hit rate, quote conversion, and opportunity closure.
• Distributor / channel performance and territory coverage.
• Customer satisfaction, responsiveness, and reporting discipline.

Education and Experience:

• Bachelor’s degree in Mechanical or Instrumentation Engineering; a business qualification is an advantage.
• Minimum 10 years of sales and business development experience within valves and flow control industry products.
• Sales experience in safety valves / safety relief valves will be strongly preferred.
• Strong knowledge of the South East Asia regional Oil and Gas, LNG, Mining, Power, Petrochemical, and general process industries.
• Experience in reviewing specifications, preparing quotations, supporting tenders, negotiating orders, and managing commercial opportunities.
• Reasoning Ability: Ability to evaluate technical and commercial requirements, prioritize opportunities, and make sound decisions in a competitive market.

Other Skills:

• Strong technical-commercial knowledge of safety relief valves, pressure-protection applications, and relevant valve standards.
• Strong customer relationship management, presentation, negotiation, and territory-management skills.
• Ability to work independently from designated location while coordinating effectively with regional management, factory, and support teams.
• Good working knowledge of Salesforce, Microsoft Excel, Word, and reporting tools. Use of AI tools.
• Language Skills: Strong English communication skills; established local industry network and customer contacts are advantageous.
• Work Environment: Home office / business office environment with frequent customer visits, site access, travel across South East Asia countries, and occasional other international travel.