Regional Sales - Street Light

Job Title: Regional Manager Street Lighting Business

Location: Mumbai, Bengaluru, Bhuvaneshwar,Delhi

Department: Retail

Reporting To: Business Head

Role Overview

The Regional Sales Head will drive revenue growth and market expansion for the street lighting business, including LED streetlights, Solar streetlights, smart lighting solutions, and turnkey/EPC projects. The role requires strong expertise in government sales, institutional business, and infrastructure projects.

Key Responsibilities

1. Sales Strategy & Business Growth

• Develop and execute sales strategies for street lighting products and projects
• Drive revenue across government, municipal, and institutional segments
• Identify new business opportunities in urban and rural lighting initiatives

2. Government & Tender Business

• Lead participation in tenders (state/central government, municipal corporations)
• Manage end-to-end tendering process (identification, bidding, submission, follow-ups)
• Build relationships with key government departments, utilities, and agencies

3. Key Account Management

• Manage large accounts such as municipalities, smart city projects, and infrastructure developers
• Develop long-term partnerships with government bodies and EPC contractors

4. Channel & Partner Development

• Build and manage distributor/dealer networks where applicable
• Collaborate with EPC contractors, system integrators, and project consultants
• Strengthen presence across target regions

5. Team Leadership

• Build, lead, and mentor a high-performing sales team
• Set targets, KPIs, and performance metrics
• Drive accountability and performance culture

6. Project Sales & Execution Coordination

• Work closely with project execution, operations, and supply chain teams
• Ensure smooth handover from sales to execution
• Monitor project timelines, closures, and collections

7. Market Intelligence & Competitive Strategy

• Track competitor activity, pricing trends, and policy changes
• Identify emerging opportunities (smart lighting, IoT-based systems, ESCO models)
• Provide insights to product and leadership teams

8. Forecasting & Reporting

• Prepare sales forecasts, pipeline tracking, and business reports
• Monitor revenue, margins, and collections
• Ensure timely invoicing and payment follow-ups

Key Requirements

Education:

• Bachelors degree in engineering (Electrical preferred) / Business / Marketing
• MBA preferred

Experience:

• 12+ years in sales, with 2+ years in leadership roles
• Strong experience in street lighting, LED lighting, infrastructure, or electrical products
• Proven experience in government tendering and project sales

Skills & Competencies

• Deep understanding of government procurement and tendering processes
• Strong network with municipalities, PWD, utilities, and smart city bodies
• Expertise in project sales and EPC business models
• Leadership and team management skills
• Strong negotiation and contract management abilities
• Financial acumen (margins, costing, project profitability)

Key KPIs

• Revenue and order book growth
• Tender win rate and pipeline strength
• Market penetration (cities/regions covered)
• Project closures and collections
• Channel partner performance

Preferred Background

• Experience in Solar street lighting, smart lighting, or IoT-enabled lighting systems
• Exposure to ESCO / PPP models in public lighting
• Experience working with Smart City or urban infrastructure projects