Regional Seller Promotion Program Manager-Regional Marketing Solution

Lazada is seeking a strategic and data-driven Regional Promotional Program Manager to join our Regional Marketing Solutions team. This role will be responsible for designing, executing, and optimizing seller promotional programs across multiple Southeast Asian markets. You will work at the intersection of strategy, analytics, and product to drive seller adoption, engagement, and revenue growth through innovative promotion frameworks.

As a key member of the regional team, you will collaborate with market stakeholders, Product and Engineering teams, and cross-functional partners to build scalable promotion solutions that align with business objectives and deliver measurable impact.

Location: Regional (Southeast Asia)
Department: Platform & Monetization - Strategy & Planning & PMM
Reports to: Regional Head of Marketing Solutions / Strategy Lead

Key Responsibilities
Promotional Program Design & Execution
● Design and execute monthly seller promotional programs aligned with Marketing Solutions products, driving seller adoption, engagement, and revenue growth across targeted seller segments
● Develop data-driven promotion strategies through seller segmentation, performance analysis, and SQL-based insights to maximize program effectiveness and business impact
● Monitor and optimize promotion performance during Mega Campaign periods through real-time analysis, reporting, and strategic adjustments to ensure target achievement

Strategic Partnership & Stakeholder Management
● Partner with regional and ventures stakeholders to gather business requirements, understand campaign objectives, and design customized promotional frameworks tailored to diverse seller profiles
● Serve as a regional strategic partner, translating market needs into scalable and standardized promotional program structures across multiple countries
● Manage stakeholder communication and cross-functional alignment among regional and market teams to ensure successful planning, execution, and continuous improvement of promotional programs

Product & System Enhancement
● Collaborate closely with Product and Engineering teams to define system requirements and enhance backend promotional management capabilities, enabling operational efficiency and greater flexibility in program configuration
● Identify opportunities to automate and streamline promotional processes through technology solutions

Performance Analysis & Reporting
● Conduct post-campaign performance analysis and business impact assessments, providing actionable recommendations to optimize future promotional initiatives
● Develop reporting solutions and interactive dashboards for both internal and external stakeholders, enabling effective promotion tracking, performance monitoring, and data-driven decision-making
● Establish KPIs and success metrics for promotional programs and regularly report on program performance to senior leadership