Regional Visual Merchandiser

Role Overview

The Regional Visual Merchandiser will independently manage and execute the end-to-end visual identity, design strategy, and product presentation across all regional stores. As a standalone department function, this individual must possess a rare blend of creative design mastery, aggressive vendor negotiation skills, and a strong track record of driving New Store Openings (NSOs) from ground zero.

Key Metrics & Profile Basics

* Department: Visual Merchandising (Independent / Individual Contributor)

* Reporting To: Brand Head / Head of Retail Operations

* Experience Required: 47 years in retail VM (Experience with premium apparel, lifestyle brands, or fashion conglomerates like Aditya Birla Group, Reliance Brands, or global sportswear is highly preferred)

* Education: Graduate/Post-Graduate in Fashion Design, Apparel Design, or Visual Merchandising (e.g., NIFT, AIFD, or similar premium institutes)

Core Responsibilities

1. VM Design & Creative Execution

* Conceptualize and design high-impact window displays, in-store layouts, and seasonal changeouts tailored to the brand's premium identity.

* Translate brand guidelines into actionable regional VM plans while maintaining localization where necessary.

* Utilize advanced design software (CorelDraw, Photoshop, Illustrator, AutoCAD) to generate 2D/3D mockups and spatial layouts.

2. New Store Openings (NSO) & Project Management

* Own the entire NSO VM format setup: planogram implementation, fixture placement, styling guidelines, and final zoning before store launch.

* Optimize floor layouts and square footage capacity to maximize retail sales per square foot across all new properties.

3. Vendor Management & Commercial Negotiation

* Independently source, evaluate, and manage external vendors for VM materials, printing, props, and window production.

* Execute robust cost negotiation to drive cost-efficiencies without compromising on quality or premium finish.

* Conduct material recce and quality checks at vendor workshops prior to final deployment.

4. Cross-Functional & Interdepartmental Coordination

* Act as the sole bridge between Design, Retail Operations, Buying/Merchandising, Accounts, Purchase and Marketing teams to sync product arrivals with visual storytelling.

* Partner closely with Store Managers to monitor commercial VM compliance and analyze walk-in/conversion data impacted by visual displays.