Relationship Manager/Sr.Relationship Manager (Banca)

Job Description Relationship Manager (RM) / Senior Relationship Manager (SRM) – PSU Bank Banca Channel (Life Insurance)

Role

Relationship Manager / Senior Relationship Manager

Channel

Bancassurance – PSU Bank Channel

Reporting To

Cluster Manager / Area Manager

Job Purpose

Drive Life Insurance business through assigned PSU Bank branches by building strong relationships with Branch Managers, Bank Officers, and customers while achieving business targets.

Key Responsibilities

• Manage and develop relationships with assigned PSU Bank branches.
• Generate Life Insurance business through bank customer referrals and leads.
• Conduct joint customer meetings with bank staff and Branch Managers.
• Identify customer financial needs and recommend suitable Life Insurance solutions.
• Achieve monthly, quarterly, and annual premium targets.
• Ensure quality business sourcing with proper documentation and compliance.
• Train and motivate bank employees on Life Insurance products and sales processes.
• Increase branch activation, lead generation, and customer penetration.
• Follow up on pending proposals, medicals, underwriting, and policy issuance.
• Provide post-sales servicing and renewal support to customers.
• Maintain persistency and customer retention ratios.
• Submit daily MIS, sales reports, and business updates to management.

Key Performance Indicators (KPIs)

• Premium / APE Achievement
• Number of Policies (NOP)
• Branch Activation
• Lead Generation & Conversion Ratio
• Persistency & Renewal Collection
• Customer Meetings
• Product Mix Achievement
• Bank Staff Productivity

Eligibility

• Graduate in any discipline.
• Minimum 1–5 years experience in Life Insurance Banca/Agency/Direct Channel.
• For SRM, preferably 3+ years of Life Insurance Banca experience.
• Good communication and relationship management skills.
• Strong sales orientation and target-driven approach.
• Local market knowledge preferred.