Remote Google Ads Specialist

Job Summary Antsglobe Technologies is looking for an experienced and results-driven Google Ads Specialist to manage, optimize, and scale paid advertising campaigns across multiple platforms. The ideal candidate should have a strong understanding of PPC strategies, audience targeting, and performance optimization to drive high-quality leads and maximize ROI.

Responsibilities And Duties

• Plan, create, and manage Google Ads campaigns (Search, Display, Video, Shopping)
• Conduct in-depth keyword research and competitor analysis
• Optimize campaigns for performance, conversions, and ROI
• Set up and manage conversion tracking (Google Tag Manager, GA4)
• Perform A/B testing on ad creatives, copies, and landing pages
• Monitor campaign performance and generate detailed reports
• Manage and allocate budgets efficiently across campaigns
• Implement remarketing and audience targeting strategies
• Collaborate with design and content teams for ad creatives
• Stay updated with Google Ads policies, trends, and algorithm updates
• Identify growth opportunities and scale successful campaigns

Required Skills & Tools Must-Have

• Google Ads (Search, Display, YouTube, Shopping)
• Google Analytics (GA4)
• Google Tag Manager
• Keyword research tools (SEMrush, Ahrefs, Google Keyword Planner)
• Conversion tracking & attribution models
• Strong analytical and data interpretation skills
• Landing page optimization & CRO basics
• Budget management & bid strategies
• Good-to-Have: Meta Ads (Facebook/Instagram), LinkedIn Ads, Microsoft Ads, basic HTML/CSS knowledge, CRM integration
• Soft Skills: Strategic thinking, problem-solving ability, attention to detail, communication skills, ability to work independently in a remote setup