Reputation Analyst (SA)

Client Overview

This role is with an online reputation management agency that helps clients address unflattering search results such as negative reviews, lawsuit write-ups, or unfavorable articles. The agency focuses on tracking what ranks for client names and classifying results as helpful or harmful.

Role Summary

The Reputation Analyst will be responsible for tracking online search results, classifying their sentiment (positive, negative, neutral), and ensuring the accuracy of newly developed software designed to automate these judgments. This role involves extensive software validation, discrepancy analysis, and clear communication with the development team.

Key Responsibilities

• Validate software output against manual search captures and sentiment classifications.
• Compare software's search engine results page (SERP) output against manual results, quantifying agreement and documenting discrepancies.
• Classify the sentiment of each result URL by hand and pinpoint disagreements with the software's classification.
• Analyze root causes of disagreements and determine their materiality to report quality.
• Act as a liaison between fulfillment and development teams, translating reporting needs into technical criteria and providing clear feedback.
• Update client reputation trackers, proactively flag concerning movements, and deliver verified reporting data.
• Classify client search results with consistent judgment about reputation impact.
• Conduct initial search audits for new clients and set up their trackers.
• Assess how AI assistants describe clients and measure month-over-month changes.

Required Qualifications

• Knowledge of reputation reporting, including positions, sentiment, and month-over-month changes.
• Comfort running manual searches and using AI assistants (ChatGPT, Perplexity, Gemini).
• Proficiency with spreadsheets and maintaining structured, auditable data.
• Ability to act as a liaison between technical development and non-technical fulfillment teams.

Preferred Skills

• QA, software testing, or data-validation experience.
• Background in reputation management, PR or communications, trust & safety, content moderation, or search/SEO.
• Familiarity with how search results, personalization, and ranking work.

Soft Skills & Attributes

• Independent work ethic
• Relentless attention to detail
• Strong judgment about sentiment
• Clear written communication skills

Compensation

Competitive package

Location & Work Arrangement

Remote, part-time (~20 hours/week with potential for growth).