Research Analyst

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Ad Sales Research Analyst / Strategic Insights Analyst Media Analytics | Audience Measurement | Advertising Insights

Ad Sales Research, Strategic Insights, Media Analytics, Audience Measurement, Marketing Analytics, Advertising Analytics, Campaign Measurement, RFP Analysis, Competitive Intelligence, Nielsen, Comscore, VideoAmp, Tableau, Power BI

Seeking an experienced Ad Sales Research / Strategic Insights Analyst with 38 years of experience in Media Analytics, Advertising Research, Audience Measurement, Marketing Analytics, or Strategic Insights. This role supports National and Local Ad Sales teams by translating audience data, campaign performance metrics, market research, and competitive intelligence into actionable insights for RFPs, sales pitches, renewals, pricing discussions, and business outcome reporting.

The ideal candidate should have experience in advertising sales analytics, campaign measurement, audience insights, forecasting, reporting, data storytelling, and creating executive-level presentations. Strong expertise in Excel, PowerPoint, Tableau/Power BI, Nielsen, Comscore, VideoAmp, iSpot, Helixa, AdIntel, or similar media measurement platforms is preferred. Candidates should be able to communicate complex analytics clearly to sales, marketing, and business stakeholders.