Research Analyst (Third Party)

Role & responsibilities

• Pricing based on competitive Benchmarking
• Conduct regular analysis of competitor pricing, promotions, and service offerings in the bus and mobility sector and implement best practices.
• Identify gaps and opportunities in fare structures to maintain a competitive edge.
• Monitor new entrants and emerging trends in the bus industry
• Evaluate market conditions and seasonality. Customer travel preferences and regional demand fluctuations to influence pricing strategies.
• Analyse the impact of festivals, regulatory changes, and local economic conditions on pricing models.
• Utilize tools to analyse occupancy rates and revenue per trip.
• Monitor schedule-level performance & ROI
• Implement dynamic pricing strategies to maximize revenue during peak and high-demand periods.
• Identify and mitigate risks of underperforming routes through pricing adjustments.
• Target-based role with an ownership-driven approach

Summary -

The role involves monitoring schedule-level performance and maximising revenue.