Retail & E-Commerce Associate

Role Overview:

This role owns brand’s commercial relationships across both retail and e-commerce channels, reporting directly to the CEO. It combines Key Account Management for our physical retail partners with day-to-day ownership of our e-commerce channels, and is the primary point of contact for how the brand shows up commercially, in-store and online.

The role is structured as two Core workstreams, Retail and E-commerce, plus a set of Supporting responsibilities that round out the position.

Core Responsibilities:

Workstream 1: Retail & Trade Account Management

• Account ownership: act as the primary point of contact for retail partners, including EVEANDBOY, BEAUTRIUM, and Comma And, and for new accounts as the brand expands.

• Negotiation: negotiate trade terms, pricing, and contract details with retail partners based on requirements set by the management team. Final decisions on trade terms and contracts rest with leadership; escalate anything outside agreed parameters.

• Coordinate contract and trade term documentation with retail partners.

• Manage new store and door expansion, from proposal through opening.

• Plan and execute in-store promotions and pricing changes within agreed parameters.

• Oversee in-store merchandising and stock allocation when needed.

• Reporting: consolidate and report offline sales performance by retailer and account.

Workstream 2: E-commerce & Marketplace Management

• Manage all e-commerce channels: Lazada, Shopee, TikTok Shop, Line Shopping, and Shopify.

• Onboard new product launches (NPDs) across all platforms.

• Plan and execute platform-specific promotions and campaigns.

• Manage SKU listings, pricing, and adjustments across platforms.

• Reporting: consolidate and report online sales performance by platform.

Supporting Responsibilities:

• Respond to customer inquiries across chat channels, acting as first point of contact.

• Recruit and coordinate beauty advisors (BAs) for event booths as needed.

• Source and coordinate influencers for collaboration campaigns.

• Support live streaming during campaign period.

Qualificartions:

• 2–4 years of experience in key account management, trade marketing, or retail/e-commerce channel roles, ideally within beauty, FMCG, or lifestyle brands.

• Relationship management and negotiation skills: comfortable representing the brand directly with retail buyers and negotiating trade terms, pricing, and contract details within parameters set by leadership.

• Hands-on experience with e-commerce marketplace seller platforms (Lazada Seller Center, Shopee Seller Center, TikTok Shop Seller Center).

• Comfortable working across both offline and online sales data; proficient in Excel or Google Sheets.

• Organized and detail-oriented, able to manage multiple retailer and platform relationships at once without dropping details.

• Thai native or fluent, with working proficiency in English for supplier and partner communication.

• Willing to travel regularly to Bangkok for retailer meetings and store visits.

Nice to have

• Exposure to sales or inventory forecasting, or SKU-level performance analysis.

• Experience recruiting or managing BAs, freelancers, or influencer talent.